When the team launched MassMailer, they needed an email partner that would offer:
- A reliable and scalable platform
“We need to be able to seamlessly accomodate big sends as well as any other email service provider (ESP),” says Siva.
- Deliverability expertise and self-service resources
“We built a great UI, but in order for our customers to get 100% value from the product we realized we needed to own deliverability and learn more about how email works.”
“We wanted a partner that was supportive, knowledgeable, and as focused on delighting their customers as we are,” says Arti.
MassMailer partnered with Twilio SendGrid as a solution provider because it offered:
Our relationship with Twilio SendGrid is a great advantage for us and goes above and beyond for troubleshooting. With the right email services, we don’t have to maintain as much delivery expertise in house.
Having Twilio SendGrid as an extension of the MassMailer team means that Siva and Arti can focus on building their product and providing excellent service for their customers.
CUSTOMER HIGHLIGHT: BAY CLUB
Founded in 1977, Bay Club is a hospitality company serving 90,000 members throughout California with luxurious fitness and leisure facilities, programming, and experiences.
“We are a membership-based company. If we can’t reliably and effectively communicate with prospects and leads and understand how they’re interacting with us, our sales and marketing processes aren’t as effective and that has a big impact on future revenue opportunities” says Mark Street, Director of IT at Bay Club.
“We have to have confidence in the platforms we use. With the stability and performance of the Twilio SendGrid platform, and MassMailer’s unlimited email solution for Salesforce, we’re happy with our email program. We haven’t had a single issue with outgoing mail – it’s been a seamless experience.”
Twilio SendGrid is the perfect match for MassMailer because of its:
- Reliable, high-performance infrastructure
As a solution provider, we needed a company that was nimble and with which we could have a close relationship to support our customers. With Twilio SendGrid, our email knowledge has increased and we can focus on maturing our product while still continuing to scale.