MassMailer Relies on SendGrid's Scalable Platform and Expertise to Power Customers Around the World

Challenge

When the team launched MassMailer, they needed an email partner that would offer:

• A reliable and scalable platform. “We need to be able to seamlessly accomodate big sends as well as any other email service provider (ESP),” says Siva.
• Deliverability expertise and self-service resources. “We built a great UI, but in order for our customers to get 100% value from the product we realized we needed to own deliverability and learn more about how email works.”
• A close relationship. “We wanted a partner that was supportive, knowledgeable, and as focused on delighting their customers as we are,” says Arti.

Solution

MassMailer chose to partner with SendGrid as a solution provider because  it offered:

• Unmatched reliability and scalability with SendGrid’s worldwide infrastructure.
• Dedicated and proactive support with a Customer Success Manager who fully understands MassMailer’s business and helps ease the burden of scaling an email program.
• Administrative deliverability tools such as domain authentication, dedicated IPs, and analytics built into the SendGrid platform.

Result

Having SendGrid as an extension of the MassMailer team means that Siva and Arti can focus on building their product and providing excellent service for their customers.

CUSTOMER HIGHLIGHT: BAY CLUB

Founded in 1977, Bay Club is a hospitality company serving 90,000 members throughout California with luxurious fitness and leisure facilities, programming, and experiences.

“We are a membership based company. If we can’t reliably and effectively communicate with prospects and leads and understand how they’re interacting with us, our sales and marketing processes aren’t as effective and that has a big impact on future revenue opportunities” says Mark Street, Director of IT at Bay Club.

“We have to have confidence in the platforms we use. With the stability and performance of the SendGrid platform, and MassMailer’s unlimited email solution for Salesforce, we’re happy with our email program. We haven’t had a single issue with outgoing mail – it’s been a seamless experience.”

Bottom Line

SendGrid is the perfect match for MassMailer because of its:

• Reliable, high-performance infrastructure powering over 74,000 paying customers around the globe like Uber, Airbnb, and Spotify.
• Expertise. As a proven partner for businesses like MassMailer, SendGrid’s experts are an extension of the team to support customers like Bay Club.
• Deliverability built into SendGrid’s DNA so MassMailer can focus on their core business.