Segmenting your Contacts

Contact Segmentation is currently only available in the legacy Marketing Campaigns product and is not yet available within the new Marketing Campaigns experience. For additional information, including when we expect it to be available, click here.

You can filter the information stored in your contact lists to create segments. Segmenting contacts using different conditions allows you to create Marketing Campaigns that directly address the wants and needs of a particular audience. You can create a segment that pulls from ALL CONTACTS or a specific existing list. Custom fields allow you to use unique information to identify contacts for different segments. Segments are dynamically updated over time as you add contacts who meet the criteria of your segment, or as the traits of your contacts change. For example, a segment with the criteria ”opened an email within 30 days” will evolve as contacts engage (or don’t engage) with your email.

Creating a Segment

You can create a new segment with multiple conditions based on the information you have stored about your contacts, and based on some of the information SendGrid has stored about your Marketing Campaigns.

You can create up to 200 segments.

To create a segment:

  1. Navigate to Marketing and then select Contacts.
  2. Click Create Segment.
  3. Choose Segment all contacts or Segment an existing list.
  4. Enter a Segment Name.
  5. To segment an existing list, select a list from the Select List to Segment drop-down.
  6. From the Condition drop-down, choose the desired condition or custom field.
  7. From the Criteria drop-down, choose from a list of available operators based on the chosen condition.

For example, to create a segment of recipients that have clicked on a link in a specific Marketing Campaign:

  1. Navigate to Marketing and then select Contacts.
  2. Click Create Segment.
  3. Choose Segment all contacts or Segment an existing list.
  4. Enter a Segment Name.
  5. From the Condition drop-down, select Engagement:Clicks.
  6. From the Criteria drop-down. select clicked.
  7. From the last drop-down, select the name of the campaign you want to use for the segment.

The Condition drop-down contains required CSV fields, custom fields, and internal event data to help you get your email campaigns to the correct audience. The Criteria drop-down contains operators that tell the segment how to handle the data specified by the condition.

Depending on which condition is selected, the criteria you can choose from differ. The criteria available to assign to conditions will depend on the field type (Text, Date, or Number). For example, a condition labeled "Number” will show GREATER THAN, LESS THAN, and EQUALS as options whereas a “Text” field will show IS and IS NOT as options.

Criteria Description
is data matches the text input exactly
is not the data does not match the text input exactly
contains word data includes the text input
is before the date of the event is before the date selected
is after the date of the event is after the date selected
is within the date of the event is within a selected date range
is empty the condition or field is empty in the database
is not empty the condition or field is not empty in the database
opened the contact opened an email from a campaign
not opened the contact did not open an email from a campaign
clicked the contact clicked a link within a campaign
not clicked the contact did not click a link within a campaign

When using more than one condition to segment your contacts, you can select `AND` or `OR` as options, where `AND` requires both conditions to be true and `OR` requires either condition to be true. Once you’ve selected the Condition and the Criteria, you can layer additional conditions in the segment to narrow the results to a more targeted audience.

You can add up to 15 different conditions per segment.

Exporting a Segment

To export a Segment:

  1. Click the Action Menu next to the name of the segment you wish to export.
  2. Select Export.

This triggers SendGrid to send an email to the primary email address on the account. The email includes a link to download the CSV of all the contacts in the list and their associated custom field values.

The download link for your CSV export will be valid for 24 hours.

Additional Resources

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