Ads is currently in closed beta. During beta, only approved participants have access to the feature. Functionality and performance might not be working quite like we want it to and we reserve the right to change the functionality at any time without warning. For more information on the Ads beta, or to join the beta waitlist, see our Ads Solution Page.
Once you’ve defined your target audience for your ad, you can design your ad. Twilio SendGrid Ads dynamically updates the preview of your ad to help save you time, and you can see your changes in real time.
When creating your ad, here are some helpful tips to increase engagement and ensure your ads are in compliance with advertising channels:
You can learn more about Facebook’s Advertising Policies here and Google’s Advertising Policies [here.] (https://support.google.com/adspolicy/answer/6008942?hl=en)
You get to determine the maximum amount you would like to spend per day on this channel for your ad. Twilio SendGrid requires that you spend a minimum of $10 a day per channel. Here are some additional tips to help you with your budget:
Enter the website you want the ad to drive people to. If you have UTM parameters, you can include them in the Link URL.
The primary ad copy or text should be a brief statement that prompts your target audience to click on your ad. We recommend a limit of 125 characters to avoid truncated sentences since there is a limit of 125 character limit for Facebook and Instagram.
The headline is displayed in a larger font, below your image. Enter an eye-catching headline to grab your audience’s attention. There is a limit of 25 characters in the Headline field. If your headline exceeds this character limit your text will get truncated.
The description appears below the headline in a smaller font. Use this section to expand on your headline. We recommend a limit of 30 characters in the Text field to avoid having truncated sentences.
Your image is one of the most important elements of your ad, as it is what your target audience will notice first. Use the image to begin to tell the story in your ad. Twilio SendGrid Ads will dynamically resize your image to fit the ad space, but the recommended size is an image ratio of 1.91:1 and a recommended resolution of 1200x628 pixels for Facebook ads.
Avoid using text on your image as this reduces ad effectiveness. Images with text occupying over 20% of the image will be flagged by Facebook for review and potentially rejected. You can use this tool by Facebook to assess if your image has too much text.
Once you’ve created your ad, review it in the preview pane. You can preview what your ad will look like in desktop and mobile. Click Confirm Campaign to publish your ad campaign. If you have not set up billing, you will get prompted to enter a credit card or select a Twilio SendGrid plan.
You can make a change to a running campaign. Go to your campaign in the Campaigns tab. Click on the right-hand corner of your campaign and select Edit. You will be able to edit your campaign just like you created it originally. When you submit your changes, your current campaign will run once the changes are approved.
If you want to reuse the content of a campaign you’ve already created, you can duplicate that campaign. Go to your campaign in the Campaigns tab. Click on the right-hand corner of your campaign and select Duplicate.
To delete a campaign, find the campaign you want to remove in the Campaigns tab. Click on the right-hand corner of your campaign and select Delete.
A lead ad is a specific ad format available on Facebook and Instagram that enables you to capture new email leads directly within the ad itself. This increases the chance a potential customer will sign up since they don’t have to leave Facebook or Instagram to do so. Lead ads are a great tool to grow an email list.
To create a Leads Ad, click Create Campaign, then select Grow & message your email list and filter by Acquire new leads. Select your desired targeting strategy to define your target audience for your lead ad.
After you’ve selected your targeting criteria, you will design your leads ad. There is an additional option to change the Call To Action (CTA) in your lead ad. There are several options to choose from.