Yahoo mail domains are starting to embrace DMARC more explicitly. You may have seen an increase in bounce messages with the following explanation:
**"554 5.7.9 Message not accepted for policy reasons. See http://postmaster.yahoo.com/errors/postmaster-28.html" **
This is because Yahoo no longer accepts messages where the From domain is a Yahoo mail domain, and the message originates from a non-approved Yahoo mail domain server/service. This is a security measure they have implemented to help reduce potential address spoofing of their mail domains.
What this means: You can no longer send with the From address set as anything from a Yahoo address when sending to a domain that checks DMARC before accepting mail.
What you can do: You will need to change the From address to a non-Yahoo address. We recommend using your own mail domain, or one you control that is legitimate. You can then set the Reply-To field to be the original Yahoo address that previously was used in the From field.
What about these messages, are they lost? : Yes, any send with this bounce message is discarded and tracked as a Block. You will need to adjust your From address field settings, and then try resending from your side.
28 March, 2016
Yahoo has updated their DMARC policy to utilize p=reject for the below low-volume Yahoo international domains. Please make any changes you need to handle these domains in the same way you handle yahoo.com.
As a reminder, this change means that you will not be able to send with a from address of any of the following domains:
y7mail.com yahoo.at yahoo.be yahoo.bg yahoo.cl yahoo.co.hu yahoo.co.id yahoo.co.il yahoo.co.kr yahoo.co.th yahoo.co.za yahoo.com.co yahoo.com.hr yahoo.com.my yahoo.com.pe yahoo.com.ph yahoo.com.sg yahoo.com.tr yahoo.com.tw yahoo.com.ua yahoo.com.ve yahoo.com.vn yahoo.cz yahoo.dk yahoo.ee yahoo.fi yahoo.hr yahoo.hu yahoo.ie yahoo.lt yahoo.lv yahoo.nl yahoo.no yahoo.pl yahoo.pt yahoo.rs yahoo.se yahoo.si yahoo.sk yahoogroups.co.kr yahoogroups.com.cn yahoogroups.com.sg yahoogroups.com.tw yahoogrupper.dk yahoogruppi.it yahooxtra.co.nz