Best Practice Guides

Now that you are considering using SendGrid's cloud-based system, you need to be sure you are choosing the solution that will meet your immediate and long-term needs. SendGrid's Buyer's Guide highlights the power of the SendGrid platform by illustrating the benefits SendGrid can have on your business.

The decision to move email to the cloud can be complex for organizations who want to streamline email operational costs, yet maintain control over their own email architecture.

To help you determine what solution is best for you, we've outlined some clear comparisons of both solutions while highlighting some key differentiators of moving to cloud-based email and SendGrid in particular.

20% of legitimate email never makes it to the inbox. If email drives your business, then email deliverability is mission critical to your success. SendGrid's Deliverability Guide provides key insights into the factors that affect whether or not your email makes it to the inbox. It includes best practices that every developer and marketer should know.

There is no limit to what you can do with SendGrid's APIs. Read our API Guide to receive a comprehensive overview of all of our APIs, to learn more about sample use cases and client success stories, to gain valuable tips on where to find additional integration information online, and to find links to sample code. With this knowledge, you'll be a master of our APIs in no time!

Say "goodbye" to the spam folder and "hello!" to the inbox with these Top 10 Must Know Tips. Our Tips and Tricks Guide will walk you through the key best practices that will make sure your email isn't part of the 20% that doesn't get delivered. Design and messaging optimization tips are also included. What are you waiting for? Get reading!

Our Email Infrastructure Guide is a companion piece to our Deliverability Guide. This guide provides a comprehensive glossary to keep you up to date with email infrastructure terms and takes a deep dive into:
-SMTP
-MTAs
-Managing IPS
-Hard Bounces
-Understanding Whitelists
-Getting on ISP Feedback Loops

Did you know that transactional email open rates can be 3x higher than commercial email? With transactional email such a valuable commodity, it’s imperative for marketers to not only ensure these emails reach their customers, but also to maximize the opportunity to increase overall engagement. Use this guide to help you take advantage of successfully marketing your application through transactional email.

Thinking of switching to SendGrid's cloud-based email service? Then look no further than this quick Top 10 List to give you all the reasons you need to make the switch.