Best Practice Guides
Warming up your IP shouldn’t be a daunting process—with the right tools and information, you can ensure that you earn a great reputation for your IP and that your emails get delivered. This comprehensive guide explains:
-How warming up an IP benefits you from both an ISP and a sending perspective
-How much email to send and when, including sample schedules
-The right questions to ask your ESP to ensure the process is done right
SendGrid’s Event Webhook enables developers to provide their entire company with details across all email sent through SendGrid. Those who use the feature to its full potential can react to customers in real-time and deliver valuable information to improve your apps.
If you think you might be a Marketing Solutions Partner, ask yourself this one important question: Are you sending email on behalf of someone else? If you provide a CRM solution or are a SaaS company or a marketing agency that offers email as a service to your customers, you are a Marketing Solutions Partner. In all of these scenarios, you need a silent partner, like SendGrid, to power your email program while you provide your core services on the frontend.
This guide will walk you through everything you need to know about Marketing Solutions Partnerships at SendGrid.
Knowing how to best communicate and market goods and services to customers via email is key to business success and expansion. But not all customers are the same. Use this guide to learn 12 easy strategies that can help you better tailor your emails to your customers' needs so you can increase engagement and maximize your ROI.
Learn to segment by:
Learn the key differences between marketing and transactional email and how you can make them work together to maximize your program for success.
Even the most well-intentioned email program can be plagued by the pitfalls of the email underworld. Spam traps, blacklists, phishers, and more are all hell-bent on making your email’s journey to the inbox a treacherous one.
Think you know how to keep your email on the right path and avoid temptation? Escape the throes of these 7 Deadly Email Sins to ensure that you’re on the fast track to the inbox.
Now that you are considering using SendGrid's cloud-based system, you need to be sure you are choosing the solution that will meet your immediate and long-term needs. SendGrid's Buyer's Guide highlights the power of the SendGrid platform by illustrating the benefits SendGrid can have on your business.
Say "goodbye" to the spam folder and "hello!" to the inbox with these Top 10 Must Know Tips. Our Tips and Tricks Guide will walk you through the key best practices that will make sure your email isn't part of the 20% that doesn't get delivered. Design and messaging optimization tips are also included. What are you waiting for? Get reading!
20% of legitimate email never makes it to the inbox. If email drives your business, then email deliverability is mission critical to your success. SendGrid's Deliverability Guide provides key insights into the factors that affect whether or not your email makes it to the inbox. It includes best practices that every developer and marketer should know.
Our Email Infrastructure Guide is a companion piece to our Deliverability Guide. This guide provides a comprehensive glossary to keep you up to date with email infrastructure terms and takes a deep dive into:
-Getting on ISP Feedback Loops
There is no limit to what you can do with SendGrid's APIs. Read our API Guide to receive a comprehensive overview of all of our APIs, to learn more about sample use cases and client success stories, to gain valuable tips on where to find additional integration information online, and to find links to sample code. With this knowledge, you'll be a master of our APIs in no time!
The decision to move email to the cloud can be complex for organizations who want to streamline email operational costs, yet maintain control over their own email architecture.
To help you determine what solution is best for you, we've outlined some clear comparisons of both solutions while highlighting some key differentiators of moving to cloud-based email and SendGrid in particular.
Did you know that transactional email open rates can be 3x higher than commercial email? With transactional email such a valuable commodity, it’s imperative for marketers to not only ensure these emails reach their customers, but also to maximize the opportunity to increase overall engagement. Use this guide to help you take advantage of successfully marketing your application through transactional email.
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