Best Practice Guides

Download SendGrid’s complimentary best practice guides to improve your email sending practices and to best take advantage of the SendGrid email delivery platform.

Email Marketing Survival Kit

Preparation is the key to any successful email campaign—having the right tools in your email marketing toolkit can make all the difference. To help, we’ve assembled our most popular email marketing content in our Email Marketing Survival Kit.

As you build out your next campaign, let the expert resources in this free kit be your guide.

A-Z of Email Marketing Guide

With email marketing being one of your strongest channels for ROI and customer acquisition, the more informed you are about proven best practices, the more return you’ll see. So from A (Audience) to Z (Zone In On Your VIP Recipients) and every letter in between: G (Give Before You Take), N (Not all Designers are Email Designers), P (Permission Marketing), let the A-Z of Email Marketing Guide help you step up your email game in 2016.

Email Deliverability Guide V2

22% of legitimate email never makes it to the inbox. If email drives your business, then email deliverability is mission critical to your success. SendGrid's Deliverability Guide provides key insights into the factors that affect whether or not your email makes it to the inbox. It includes best practices that every developer and marketer should know.

Why A/B Testing is Critical to Email Campaign Success

You’ve heard the saying, it’s not what you say, but how you say it. This applies to email too. Senders have a unique opportunity to influence the success of their email campaigns by focusing on three key elements: content, design, and timing. Finding the right mix can be uncovered through systematic testing of your emails. But where do you start? Our guide, Why A/B Testing is Critical to Email Campaign Success explains how.

What’s Inside the Guide:

• Examples of what to test
• Explanations of how to test
• Key takeaways to start your email testing off on the right foot

How to Build a Strong Email Call to Action (CTA)

Once your subscribers have opened your email, your next step is to get them to click. The key to generating a click on your email links is providing a clear and actionable Call to Action (CTA). So how do you optimize this essential part of your email? Our How to Build a Strong Email Call to Action guide will show you how.

The guide covers CTA:
• Copy Placement
• Content Tips
• Design Elements
• Creative Examples

The ABCs of ISPs: How To Get Delivered at the Major Internet Service Providers

A key to deliverability success is complying with Internet Service Providers (ISPs). But with the email landscape constantly changing, it can be hard to keep up with the latest best practices. At SendGrid, we communicate with ISPs to help stay on top of these changes. In addition, we’ve compiled the top strategies, tools, and tactics for you to gain acceptance by ISPs in our guide, The ABCs of ISPs.

Topics covered in this guide include:
• The difference between IP and domain reputation
• Engagement metrics definitions
• What ISPs have feedback loops
• A breakdown of specific deliverability tips by ISP

How to Authentically Grow Your Email List

One of the biggest challenges when developing your email program can be growing your email list. In order to be an all-star marketer and a white hat email sender, you can’t buy or rent lists. So, how can you organically build your list and your reach? Our guide breaks down 30 tips with examples that can help you do just that.

The SendGrid Buyer's Guide: What You Need to Know Before You Buy

Now that you are considering using SendGrid's cloud-based system, you need to be sure you are choosing the solution that will meet your immediate and long-term needs. SendGrid's Buyer's Guide highlights the power of the SendGrid platform by illustrating the benefits SendGrid can have on your business.

Parse Webhook Guide

SendGrid's Parse Webhook allows messages to be posted directly to your application, database, or any location that can accept JSON data. With this guide, learn how to take best advantage of this webhook so you can:

--Welcome feedback
--Interact with your customers
--Collect valuable data

SendGrid API Guide

There is no limit to what you can do with SendGrid's APIs. Read our API Guide to receive a comprehensive overview of all of our APIs, to learn more about sample use cases and client success stories, to gain valuable tips on where to find additional integration information online, and to find links to sample code. With this knowledge, you'll be a master of our APIs in no time!

Tips and Tricks to Stay Out of the Spam Folder

Say "goodbye" to the spam folder and "hello!" to the inbox with these Top 10 Must Know Tips. Our Tips and Tricks Guide will walk you through the key best practices that will make sure your email isn't part of the 22% that doesn't get delivered. Design and messaging optimization tips are also included. What are you waiting for? Get reading!

How to Warm Up an IP

Warming up your IP shouldn’t be a daunting process—with the right tools and information, you can ensure that you earn a great reputation for your IP and that your emails get delivered. This comprehensive guide explains:

-How warming up an IP benefits you from both an ISP and a sending perspective
-How much email to send and when, including sample schedules
-The right questions to ask your ESP to ensure the process is done right

Event Webhook Guide: The Next Level of Email Sophistication

SendGrid’s Event Webhook enables developers to provide their entire company with details across all email sent through SendGrid. Those who use the feature to its full potential can react to customers in real-time and deliver valuable information to improve your apps.

How to Be a SendGrid Marketing Solutions Partner

If you think you might be a Marketing Solutions Partner, ask yourself this one important question: Are you sending email on behalf of someone else? If you provide a CRM solution or are a SaaS company or a marketing agency that offers email as a service to your customers, you are a Marketing Solutions Partner. In all of these scenarios, you need a silent partner, like SendGrid, to power your email program while you provide your core services on the frontend.

This guide will walk you through everything you need to know about Marketing Solutions Partnerships at SendGrid.

Email Segmentation Strategies: 12 Ways to Customize Your Email Messages

Knowing how to best communicate and market goods and services to customers via email is key to business success and expansion. But not all customers are the same. Use this guide to learn 12 easy strategies that can help you better tailor your emails to your customers' needs so you can increase engagement and maximize your ROI.

Learn to segment by:

-Email Stream/Type

Transactional and Email Marketing Guide: How to Build a Powerful Integrated Email Program

Learn the key differences between marketing and transactional email and how you can make them work together to maximize your program for success.

Highway to Hell: Top 7 Fastest Ways to Land in the Email Underworld

Even the most well-intentioned email program can be plagued by the pitfalls of the email underworld. Spam traps, blacklists, phishers, and more are all hell-bent on making your email’s journey to the inbox a treacherous one.

Think you know how to keep your email on the right path and avoid temptation? Escape the throes of these 7 Deadly Email Sins to ensure that you’re on the fast track to the inbox.

SendGrid Email Infrastructure Guide

Our Email Infrastructure Guide is a companion piece to our Deliverability Guide. This guide provides a comprehensive glossary to keep you up to date with email infrastructure terms and takes a deep dive into:
-Managing IPS
-Hard Bounces
-Understanding Whitelists
-Getting on ISP Feedback Loops

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