Articles by Warren Duff


Warren is the Content Marketing Manager at SendGrid, specializing in email and content best practices, targeted content generation, and editing blogs, case studies, and guides.

Learning From Black Friday and Cyber Monday: Discounts in Your Subject Lines

Best Practices
Chart of engagement with subject lines that have discounts.

According to The Washington Post, email marketing drove 25% of all online sales on Black Friday. Meanwhile, PracticalEcommerce is reporting that email advertisements accounted for 22% of Cyber Monday orders. Even though Black Friday and Cyber Monday happened a couple months ago, SendGrid’s Data Scientist, Victor Amin, has been looking at the marketing email SendGrid delivered during the largest shopping Read more ›


The Benefits of Email Marketing in 2016

Email Marketing
benefits of email marketing

At this point, email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth. Despite the popularity of other types of communication, email Read more ›


Helping DonorsChoose.org Crowdfund School Projects

Company
DonorsChoose-org-logo

With the holiday season upon us, we wanted to highlight one of the great non-profit organizations that chooses to send their email through SendGrid. DonorsChoose.org is an online charity that helps people find and then help fund school projects they would like to support. DonorsChoose.org pioneered the idea of crowdfunding for charity in April 2000. Today, nearly 66,000 schools participate Read more ›


Nudgespot Case Study: Using SendGrid to Power Contextual Email

Product
Nudgespot + SendGrid

Nudgespot is a communications app that is helping businesses send contextual communications to their customers. As a Marketing Solutions SendGrid partner, Nudgespot uses SendGrid to deliver the one-to-one emails their customers need to send. In addition to SMS, push notifications, and in-app messages, Nudgespot provides businesses a platform to send three different types of email: Transactional email – Messages that Read more ›


The Strava Case Study: Consistent Changes Create Email Successes

Product
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Introduction to Strava Strava is the premier social fitness app that tracks running and cycling activities so that you can track runs and bike rides, compete with friends and other users, and see what your favorite athletes are doing. They began sending transactional email through SendGrid in 2011. Since then, they’ve scaled exponentially, and they continue to use SendGrid’s cloud platform Read more ›


Doubling Email Volume With 99% Delivery: How Nextdoor is Leveraging SendGrid

Product
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Nextdoor is using today’s social media and communications technology to revive local community connections and bring people together. On Nextdoor, neighbors create private websites for their neighborhoods where they can ask questions, get to know one another, and exchange local advice and recommendations. Since its inception a little more than three years ago, Nextdoor has seen incredible growth and adoption. Read more ›


Marketing Email Tips from an Email Insider

Email Marketing
Digital marketing concept. Human hand with a megaphone surrounded by media icons

As an email marketer and writer, I’m constantly looking around for good resources. Unfortunately, most of the email marketing tips, tricks, and guides I read are just rehashing the same old stuff: Know your audience Be informative Send at the right time Etc., etc., etc. Honestly, these are the things you should know by now. They should be ingrained in Read more ›


SendGrid’s Updated Email API Guide

Best Practices
SendGrid API Guide

In order to help you take full advantage of all our email APIs, we continually strive to release new content and update older resources so that you’re better able to send email exactly the way you want. Over the last couple of months, I worked with members of the SendGrid Developer Evangelist and Support teams to update the SendGrid API Read more ›


TheLadders Have Found that SendGrid “Just Works”

Best Practices
2011_TheLadders_Logo_KOTag_RGB

If you’ve ever searched for a job, there’s a strong chance you’ve used TheLadders. Beginning more than 11 years ago, TheLadders ventured into the job site market by providing job seekers with a place they could go to view positions that earned $100,000/year or more. Today, TheLadders aims to help job seekers of all types find the best position possible Read more ›