Articles by Warren Duff


Warren is the Content Marketing Manager at SendGrid, specializing in email and content best practices, targeted content generation, and editing blogs, case studies, and guides.

Nudgespot Case Study: Using SendGrid to Power Contextual Email

Product
Nudgespot + SendGrid

Nudgespot is a communications app that is helping businesses send contextual communications to their customers. As a Marketing Solutions SendGrid partner, Nudgespot uses SendGrid to deliver the one-to-one emails their customers need to send. In addition to SMS, push notifications, and in-app messages, Nudgespot provides businesses a platform to send three different types of email: Transactional email – Messages that … Read more ›


The Strava Case Study: Consistent Changes Create Email Successes

Product
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Introduction to Strava Strava is the premier social fitness app that tracks running and cycling activities so that you can track runs and bike rides, compete with friends and other users, and see what your favorite athletes are doing. They began sending transactional email through SendGrid in 2011. Since then, they’ve scaled exponentially, and they continue to use SendGrid’s cloud platform … Read more ›


Doubling Email Volume With 99% Delivery: How Nextdoor is Leveraging SendGrid

Product
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Nextdoor is using today’s social media and communications technology to revive local community connections and bring people together. On Nextdoor, neighbors create private websites for their neighborhoods where they can ask questions, get to know one another, and exchange local advice and recommendations. Since its inception a little more than three years ago, Nextdoor has seen incredible growth and adoption. … Read more ›


Marketing Email Tips from an Email Insider

Email Marketing
Digital marketing concept. Human hand with a megaphone surrounded by media icons

As an email marketer and writer, I’m constantly looking around for good resources. Unfortunately, most of the email marketing tips, tricks, and guides I read are just rehashing the same old stuff: Know your audience Be informative Send at the right time Etc., etc., etc. Honestly, these are the things you should know by now. They should be ingrained in … Read more ›


SendGrid’s Updated Email API Guide

Best Practices
SendGrid API Guide

In order to help you take full advantage of all our email APIs, we continually strive to release new content and update older resources so that you’re better able to send email exactly the way you want. Over the last couple of months, I worked with members of the SendGrid Developer Evangelist and Support teams to update the SendGrid API … Read more ›


Leveraging Local Communication Channels with Balihoo, SendGrid, and Twilio

Company
Balihoo Logo

When it comes to helping national brands like Geico, New Balance, and Ace Hardware leverage the power of local marketing, Balihoo knows that local, targeted email and local phone numbers for people to call are the best tools to use. Balihoo is a local marketing automation company that helps national brands execute marketing campaigns. Their platform provides brands with local … Read more ›


Marketing Email vs. Transactional Email: What’s the Difference?

Product
marketing vs. transactional email

If you’ve spent any time on the SendGrid website, you’ve probably seen us reference transactional email and marketing email. Far and away, the biggest question we get from potential and existing customers alike is this: “What’s the difference between marketing email and transactional email?” One of the great things about SendGrid is our versatility. Whether you’re sending a newsletter, coupon, … Read more ›


Improve Your Email Program Instead of Focusing on Social

Best Practices
emailtraffic

Here’s the deal: email continues to outperform social media when it comes to customer engagement, and it doesn’t look like that’s going to stop anytime soon. According to the Radicati Group, there are more than 100 billion wanted emails sent everyday… and that number is expected to rise: According to Forrester Research, user interactions with companies on social websites peaks … Read more ›