Articles by Tim Mendt

Tim Mendt is a SendGrid Compliance Engineer. He spends his days protecting The Grid by providing coaching on email best practices and helping to keep email safe from those who would use it for spam. Get to know Tim on LinkedIn or cycle with him on the streets of Denver.

Putting Engagement Data to Use–Sunset Policies

Best Practices
email sunset policy

SendGrid has a number of great features available for our users, and some of our favorites include click tracking, open tracking, and event notifications. You may have seen the data generated from these on display in your account statistics dashboard, but did you know you can put this data to use for more than just generating some infographic eye-candy? For example,  you can boost your email deliverability by ensuring you’re only sending your mail to recipients who want to see it. Less is More Being more selective about to whom you send email, or even no longer sending to someone who hasn’t asked you to stop, may seem to go against common sense as a marketer. In the world of