Author Archives: Jillian Wohlfarth

About Jillian Wohlfarth

As SendGrid's Senior Manager of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.


Articles Posted by Jillian


Email Subject Lines: Mother’s Day Inspiration

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Earlier this week, Carly wrote about Retention Science’s study about subject line length (spoiler alert: keep them short!). As I prepare for our next stop on the SendGrid Delivered email tour in Toronto next month, I’ve started thinking more about email subject lines myself. With Mother’s Day fast approaching, I scanned my promotions tab in Gmail yesterday to look for some good last minute deals (sorry Mom!) and I ran across something that appealed to the email geek in me: UnCommon Goods is one of my favorite creative gift sites and email senders. I’ve written about them before and I’ll

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SendGrid Announces Partnerships With Three Major Tech Accelerators

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Today, we’re very excited to announce new strategic partnerships with Techstars, 500 Startups, and Global Accelerator Network. Now, the startups that are accepted into these three programs will be automatically received into our Accelerate Startup Program that gives free early access to SendGrid’s products, mentorship, and support.      As a company built for developers, by developers, we understand the complexities surrounding developing new applications and how instrumental mentorship is in overcoming them. Mentorship has had a major impact on our scalability since we graduated from TechStars in 2009, so a big part of the Accelerate Program is providing similar

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SendGrid Takes a Bite Out of the Big Apple

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“One belongs to New York instantly, one belongs to it as much in five minutes as in five years.” –Tom Wolfe Last Tuesday, my colleagues and I had the pleasure of bringing the first leg of our SendGrid Delivered 2014 tour to New York City. Escaping looming thunder clouds and intermittent downpours, we kickstarted our 4 hour email boot camp to a standing room only crowd at the Ace Hotel. Our promise for this year’s email tour is that attendees will leave our free event better senders than when they arrived. In order to accomplish that, we created an agenda

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March Madness: SendGrid in the News

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It’s been an exciting start to 2014 at SendGrid, with new partnerships, new offices, and new sending milestones to celebrate! March proved to be a busy month, so here’s a short highlight reel: There’s No “I” in Scale A principal benefit that SendGrid offers is scalability—we help our customers seamlessly grow their businesses without having to worry about the cost and complexity of maintaining an in-house infrastructure. The cool thing is, while our customers are scaling…so are we! It was just announced in the Boulder Daily Camera that in May, we’ll be moving our headquarters from Pearl Street in Boulder

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12 Social Media Photos That Have Defined SendGrid’s 2014

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What do face painting, Steve Buscemi, Valentine’s Day cards, Get Smart, superheroes, and Justin Bieber have in common? They’re all subjects of email (yes email) related posts on SendGrid’s social media and blog channels so far this year. Let’s take a closer look: Keep Calm and Hackathon Nick Quinlan from the Dev Rel team visited UPenn over Valentine’s Day for PennApps 2014. In the spirit of love, Nick created 10 specialty SendGrid love notes for the attendees. Check out his impressive rhyming skills here. After Valentines, lead developer evangelist, Brandon West, headed to Tokyo to participate in Music Hackday to the

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Announcing SendGrid’s 2014 Email Tour

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We recently sent our 200 billionth email. All of those emails have taught us a lot about email deliverability and good sending practices, and we want to share those lessons with you. So, we’re sending 5 of our email experts on a North American tour, SendGrid Delivered, to do just that. It’s a free 3-hour email boot camp that will provide you with the tools you need to be a better sender, right away. These tools will make a direct impact on how your subscribers interact with your mail…and how the ISP and email communities view you as a sender.

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“Sitting at the Table” at SendGrid

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As part of our SendGrid Spotlight series and in celebration of Women’s History Month, we’re happy to hear from SendGrid’s Director of Revenue Marketing, Carly Brantz. I live in an affluent community where many of the women I know, and am friends with, stay at home rather than work. I can remember when I was pregnant with my second daughter, I racked my brain and could come up with only one woman who had more than one child and focused on her career. That woman advised me that to help her advance in her career, she simply didn’t talk with

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