Author Archives: Jillian Wohlfarth

About Jillian Wohlfarth

As SendGrid's Senior Manager of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.


Articles Posted by Jillian


SendGrid Announces Partnership and a Special Deal for Customers With Sendwithus

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Today, we are very happy to announce a partnership with email optimization and segmentation company, Sendwithus. Easing pain points for developers has been a longstanding focus at SendGrid. As part of that mission, we are always looking for ways to empower developers and marketers with the features and tools they need to succeed both independently and collaboratively. “When we talk with developers at growing companies, one common theme we hear is the need to provide marketing teams with more control over their transactional email—so we launched our Template Engine in May to do just that” said Jim Franklin, SendGrid CEO. “Sendwithus shares

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Maplin Attributes £1,000,000+ in Annual Revenue from Retail Newsletter Delivery

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“With SendGrid, email delivery is flawless. Emails get inboxed within an hour and we can easily track the effectiveness of our campaigns.” –Dave Stott, Transformation & Operations Team Leader (OSI) Maplin is a major electronics retail specialist with over 200 stores throughout the UK and Ireland. Home to over 15,000 products from CCTV kits, to specialty electronics components, Maplin has an extensive online and mail-order business. The Challenge: Email Throttling Maplin relies on e-commerce as a key driver of their revenue, and therefore, depends on email to drive sales both on and offline. To generate awareness, Maplin sent promotional email

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SendGrid’s Template Engine Tutorial

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Last week, we announced the release of a new feature, our email Template Engine. To learn more about how to implement the Template Engine, our support team created a step-by-step tutorial as part of our running VidGrid series. Access the tutorial here, and below with an accompanying transcription. And for a more in-depth look at the feature, please join us on Tuesday, June 17th at 1pm ET, for a live demo with our Product Manager John Vajda. Register here. Transcription Hello, and welcome to the VidGrid tutorial for Template Engine, SendGrid’s new transactional email template application. Template Engine breaks down

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SendGrid Announces New Template Engine

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Today, we are excited to announce the release of a new feature, SendGrid’s Template Engine. The email Template Engine allows marketers, developers, and designers to collaborate within SendGrid’s UI to seamlessly edit and create transactional email templates—easing the burden on both developers, who frequently receive requests from marketers to make changes to transactional emails, and on marketers who feel the pain of needing to ask for changes to be implemented to their campaigns. Now, marketers are empowered to make these changes themselves—in real-time, and with no additional cost. With marketers having the flexibility to control their content, developers are enabled

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Marketing Platform, Rezora, Builds Its Entire App On Top of SendGrid

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“With SendGrid, we can focus on our core product because we know that once we hand it off to SendGrid, the process will be flawless and our emails will get delivered.” –Paul Reinarz, CEO Rezora is a multichannel digital marketing platform for large sales and marketing organizations based out of Boulder, CO. Rezora enables collaborative marketing across complementary marketing channels, helps expand digital marketing reach, and provides personalized content and data solutions specific to your industry and audience. Specializing in companies that have a large, distributed sales force where marketing wants to communicate and run campaigns with key prospects on

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E Is For “Execution”–Advice on Growth and Scale

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SendGrid’s CEO, Jim Franklin recently sat down with Brent Weaver, CEO of online guru community, uGurus, to discuss SendGrid’s growth and the lessons he’s learned over the past few years. I’ve had the pleasure of hearing Jim speak in a variety of forums over the past year and a half—mostly at SendGrid via our weekly “All Hands” meetings or at his frequent “Camp SendGrid” sessions where he walks team members through SendGrid’s guiding principles and our roadmap. What’s different about this latest interview is its focus on actionable advice for founders looking to grow their business. Jim and Brent cover

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Email Subject Lines: Mother’s Day Inspiration

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Earlier this week, Carly wrote about Retention Science’s study about subject line length (spoiler alert: keep them short!). As I prepare for our next stop on the SendGrid Delivered email tour in Toronto next month, I’ve started thinking more about email subject lines myself. With Mother’s Day fast approaching, I scanned my promotions tab in Gmail yesterday to look for some good last minute deals (sorry Mom!) and I ran across something that appealed to the email geek in me: UnCommon Goods is one of my favorite creative gift sites and email senders. I’ve written about them before and I’ll

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