As SendGrid's Senior Manager of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.
Who isn’t looking for a quick shortcut or hack to improve email response rates? Marketers are constantly on the hunt for ways to improve the success of their email program. On this quest, it’s important to never lose sight of your subscribers’ wishes. Keeping them happy and engaged is the ultimate key to your success. Recently, I’ve heard about two shortcuts that I think might hinder this happiness: ignoring inactives and implementing “Re:” and “Fwd:” in your subject lines. I want to dig into why these could be potentially harmful to your email program and how you can turn them…READ MORE »
Getting subscribers to respond to your messages can be challenging, especially with all the email flowing into their inboxes. According to The Radicati Group’s Email Statistics Report for 2013-2017, over 100 billion business emails are sent and received every day. To cut through the clutter, marketers need to focus their efforts on content, but more specifically on a strong call to action (CTA). CTAs are a prime email engagement tool–they help to determine if your email drives a response. Whether it be to make a purchase, download a whitepaper, or share your content, your CTA has one responsibility—to generate a…READ MORE »
In June, we happily announced a partnership with email optimization and segmentation company, Sendwithus. Sendwithus is a premium template service that enables your marketing team to take more control of email and allows your developers to focus more time on your application. As part of this partnership, all SendGrid customers receive Sendwithus’ “Starter” plan for free. To provide some more detail on how to set up your free account with Sendwithus and how you can access their email templates to send transactional, drip, and segmented emails, we asked Matt Beers from our Support team and Matt Harris, CEO at Sendwithus…READ MORE »
Email deliverability is influenced by a lot of factors, including signing your mail, keeping clean lists, sending wanted content, having a good sending reputation, and much more. Your sending reputation is how ISPs identify you as a legitimate sender. Every time you deploy an email campaign, you are providing them with valuable data that says whether or not you follow proper sending practices. There are two types of email reputation—IP reputation and domain reputation. Let’s take a look at the difference between the two and why paying attention to both is important. IP Reputation Email is sent from IP addresses,…READ MORE »
When your phone doesn’t ring, there are two possible causes: either it’s broken, or no one is calling you. The same is true for email. When you send messages to customers, employees, or partners, how do you know that it got there? This Tuesday, October 8th Paul Robichaux, Senior Contributing Editor for Windows IT Pro and Kurt Diver, Enterprise Deliverability Analyst at SendGrid will share their expert insights into the importance of tracking your email delivery and will cover the steps you can take to improve your email performance in a free webinar. Paul will lead off the webinar by…READ MORE »
You work so hard on your email strategy with one primary goal – to get a response. However, some subscribers continue to elude you. What if you could fix that with your call to action (CTA)? CTAs are one of the most important pieces of copy you write, but can sometimes be the most neglected. Instead of redesigning your entire email strategy, why not add to it? Re-examine your CTA to see if a few tweaks can give you the desired lift. We share several tips in our new guide How to Build a Strong Email CTA, but here some tips…READ MORE »
We’ve been talking a lot over the past two months about how to add subscribers to your email list the right way—that means no renting, purchasing, or sharing lists. So far, I’ve shared some tips on how to promote your email list and how to optimize your opt-in pages. Now, I want to talk a little bit about the content of your emails, because no one will want to sign up for your list if you don’t have anything interesting to say, right? So, here are a few things to keep in mind when you’re crafting your next email. 1.…READ MORE »