Author Archives: Jillian Wohlfarth

About Jillian Wohlfarth

As SendGrid's Senior Manager of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.


Articles Posted by Jillian


SendGrid Announces New Template Engine

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Today, we are excited to announce the release of a new feature, SendGrid’s Template Engine. The email Template Engine allows marketers, developers, and designers to collaborate within SendGrid’s UI to seamlessly edit and create transactional email templates—easing the burden on both developers, who frequently receive requests from marketers to make changes to transactional emails, and on marketers who feel the pain of needing to ask for changes to be implemented to their campaigns. Now, marketers are empowered to make these changes themselves—in real-time, and with no additional cost. With marketers having the flexibility to control their content, developers are enabled

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Marketing Platform, Rezora, Builds Its Entire App On Top of SendGrid

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“With SendGrid, we can focus on our core product because we know that once we hand it off to SendGrid, the process will be flawless and our emails will get delivered.” –Paul Reinarz, CEO Rezora is a multichannel digital marketing platform for large sales and marketing organizations based out of Boulder, CO. Rezora enables collaborative marketing across complementary marketing channels, helps expand digital marketing reach, and provides personalized content and data solutions specific to your industry and audience. Specializing in companies that have a large, distributed sales force where marketing wants to communicate and run campaigns with key prospects on

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E Is For “Execution”–Advice on Growth and Scale

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SendGrid’s CEO, Jim Franklin recently sat down with Brent Weaver, CEO of online guru community, uGurus, to discuss SendGrid’s growth and the lessons he’s learned over the past few years. I’ve had the pleasure of hearing Jim speak in a variety of forums over the past year and a half—mostly at SendGrid via our weekly “All Hands” meetings or at his frequent “Camp SendGrid” sessions where he walks team members through SendGrid’s guiding principles and our roadmap. What’s different about this latest interview is its focus on actionable advice for founders looking to grow their business. Jim and Brent cover

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Email Subject Lines: Mother’s Day Inspiration

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Earlier this week, Carly wrote about Retention Science’s study about subject line length (spoiler alert: keep them short!). As I prepare for our next stop on the SendGrid Delivered email tour in Toronto next month, I’ve started thinking more about email subject lines myself. With Mother’s Day fast approaching, I scanned my promotions tab in Gmail yesterday to look for some good last minute deals (sorry Mom!) and I ran across something that appealed to the email geek in me: UnCommon Goods is one of my favorite creative gift sites and email senders. I’ve written about them before and I’ll

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SendGrid Announces Partnerships With Three Major Tech Accelerators

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Today, we’re very excited to announce new strategic partnerships with Techstars, 500 Startups, and Global Accelerator Network. Now, the startups that are accepted into these three programs will be automatically received into our Accelerate Startup Program that gives free early access to SendGrid’s products, mentorship, and support.      As a company built for developers, by developers, we understand the complexities surrounding developing new applications and how instrumental mentorship is in overcoming them. Mentorship has had a major impact on our scalability since we graduated from TechStars in 2009, so a big part of the Accelerate Program is providing similar

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SendGrid Takes a Bite Out of the Big Apple

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“One belongs to New York instantly, one belongs to it as much in five minutes as in five years.” –Tom Wolfe Last Tuesday, my colleagues and I had the pleasure of bringing the first leg of our SendGrid Delivered 2014 tour to New York City. Escaping looming thunder clouds and intermittent downpours, we kickstarted our 4 hour email boot camp to a standing room only crowd at the Ace Hotel. Our promise for this year’s email tour is that attendees will leave our free event better senders than when they arrived. In order to accomplish that, we created an agenda

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March Madness: SendGrid in the News

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It’s been an exciting start to 2014 at SendGrid, with new partnerships, new offices, and new sending milestones to celebrate! March proved to be a busy month, so here’s a short highlight reel: There’s No “I” in Scale A principal benefit that SendGrid offers is scalability—we help our customers seamlessly grow their businesses without having to worry about the cost and complexity of maintaining an in-house infrastructure. The cool thing is, while our customers are scaling…so are we! It was just announced in the Boulder Daily Camera that in May, we’ll be moving our headquarters from Pearl Street in Boulder

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