Author Archives: Jillian Wohlfarth

About Jillian Wohlfarth

As SendGrid's Senior Manager of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.


Articles Posted by Jillian


The ABCs of ISPs: How to Get Delivered at the Major Internet Service Providers

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The email delivery landscape is ever changing. We all know that email deliverability is critical to the success of any email program, and one of the best ways to ensure you get delivered is by complying with guidelines set by Internet Service Providers (ISPs) (also called mailbox providers) like Gmail, Yahoo, and Outlook. ISPs like these control the flow of mail. To help with this compliance, we’ve released a new guide, The ABCs of ISPs that outlines key tactics to help you navigate the ISP landscape. Topics covered in this guide include: The difference between IP and domain reputation The

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Scaling the Customer Experience

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Earlier this month, Isaac, Jose, and Tim wrote letters about what their first 5 years of scaling SendGrid has been like. A common theme for all of them was our customers and our people. At the center of both of these is our Customer Success team. They’ve scaled tremendously over the past 5 years to ensure that our customers are able to do so as well. I wanted to learn a little more about their team and what this support looks like, so I sat down with Amy Mustoe, SendGrid’s Director of Customer Success, to get some more insight. Q:

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FamilyPet Finds a Loyal Partner And Increased Delivery With SendGrid

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“SendGrid is reliable, affordable, and a great tool for anyone who relies on email to drive their business.” –Jared Katz, President/Co-Founder FamilyPet is a strategic marketing company within the pet industry providing great resources for pet owners and businesses in the United States. The FamilyPet network consists of several pet-focused sites including familypet.com, pet matching service, Petsitting.com, and daily deals site, Coupaw.com. The Challenge: Delivery and Price The FamilyPet network sends up to 20 million emails per month with 500,000 emails sent daily to their daily deals customers alone. From marketing newsletters and promotional email to a series of transactional messages

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5 Tips to Optimize Your Opt-In Pages

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Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating that the channel is one of the strongest available to marketers. But email acquisition has benefits beyond acquiring new customers. It also helps you reduce churn and retain and nurture your existing customers. The first step to growing your list is making sure your opt-in pages are optimized, so it’s as easy as ever for potential subscribers to sign up. Here are 5 tips that should help: 1.) Make Your Opt-in Form Visible: Email sign-up forms are

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5 Resources to Help With Email Compliance

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Our compliance and deliverability teams are dedicated to ensuring that our customers have the best and healthiest sending practices possible. As part of that effort, they’ve written several blog posts to help enhance your program. Below is a snapshot of a few of them. Think of these as extra tools for your email deliverability toolkit.  And if there are any other topics you’d like them to cover, please let us know in the comments. 1. Putting Engagement Data to Use—Sunset Policies We often say that “engagement is the bread and butter of email.” Understanding how your recipients are interacting with your

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O Canada: 3 FAQs From Our Email Tour in Toronto and Montreal

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This year, we’ve taken our email boot camp, SendGrid Delivered, to Canada for the first time. So far, we’ve visited Toronto and Montreal and are excited to head to Vancouver to round out the summer in August. In Toronto, we were hosted by incubator space One Eleven and in Montreal this past week, we were honored to be included as a workshop as part of the International Startup Festival. My team members and I had a great time talking with senders of all volumes about deliverability, success metrics, content, and APIs. (In Toronto, our Dev Rel team members, Eddie and

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30 Ways To Grow Your Email Subscriber List

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A common question that we hear from senders is “how do I get more subscribers?” Getting your product or service in front of more eyes is always the goal—but how can you achieve that without taking shortcuts (like buying and renting lists) that could end up causing long-term damage to your email program? Fortunately, there are a lot of options available for senders to build their subscriber bases from the ground up. Taking the time to grow your list the right way will benefit your email program and your business in the long run. By carefully building your list, you’ll

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