Author Archives: Jillian Wohlfarth

About Jillian Wohlfarth

As SendGrid's Senior Manager of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.


Articles Posted by Jillian


O Canada: 3 FAQs From Our Email Tour in Toronto and Montreal

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This year, we’ve taken our email boot camp, SendGrid Delivered, to Canada for the first time. So far, we’ve visited Toronto and Montreal and are excited to head to Vancouver to round out the summer in August. In Toronto, we were hosted by incubator space One Eleven and in Montreal this past week, we were honored to be included as a workshop as part of the International Startup Festival. My team members and I had a great time talking with senders of all volumes about deliverability, success metrics, content, and APIs. (In Toronto, our Dev Rel team members, Eddie and

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30 Ways To Grow Your Email Subscriber List

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A common question that we hear from senders is “how do I get more subscribers?” Getting your product or service in front of more eyes is always the goal—but how can you achieve that without taking shortcuts (like buying and renting lists) that could end up causing long-term damage to your email program? Fortunately, there are a lot of options available for senders to build their subscriber bases from the ground up. Taking the time to grow your list the right way will benefit your email program and your business in the long run. By carefully building your list, you’ll

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SendGrid Announces Partnership and a Special Deal for Customers With Sendwithus

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Today, we are very happy to announce a partnership with email optimization and segmentation company, Sendwithus. Easing pain points for developers has been a longstanding focus at SendGrid. As part of that mission, we are always looking for ways to empower developers and marketers with the features and tools they need to succeed both independently and collaboratively. “When we talk with developers at growing companies, one common theme we hear is the need to provide marketing teams with more control over their transactional email—so we launched our Template Engine in May to do just that” said Jim Franklin, SendGrid CEO. “Sendwithus shares

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Maplin Attributes £1,000,000+ in Annual Revenue from Retail Newsletter Delivery

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“With SendGrid, email delivery is flawless. Emails get inboxed within an hour and we can easily track the effectiveness of our campaigns.” –Dave Stott, Transformation & Operations Team Leader (OSI) Maplin is a major electronics retail specialist with over 200 stores throughout the UK and Ireland. Home to over 15,000 products from CCTV kits, to specialty electronics components, Maplin has an extensive online and mail-order business. The Challenge: Email Throttling Maplin relies on e-commerce as a key driver of their revenue, and therefore, depends on email to drive sales both on and offline. To generate awareness, Maplin sent promotional email

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SendGrid’s Template Engine Tutorial

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Last week, we announced the release of a new feature, our email Template Engine. To learn more about how to implement the Template Engine, our support team created a step-by-step tutorial as part of our running VidGrid series. Access the tutorial here, and below with an accompanying transcription. And for a more in-depth look at the feature, please join us on Tuesday, June 17th at 1pm ET, for a live demo with our Product Manager John Vajda. Register here. Transcription Hello, and welcome to the VidGrid tutorial for Template Engine, SendGrid’s new transactional email template application. Template Engine breaks down

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SendGrid Announces New Template Engine

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Today, we are excited to announce the release of a new feature, SendGrid’s Template Engine. The email Template Engine allows marketers, developers, and designers to collaborate within SendGrid’s UI to seamlessly edit and create transactional email templates—easing the burden on both developers, who frequently receive requests from marketers to make changes to transactional emails, and on marketers who feel the pain of needing to ask for changes to be implemented to their campaigns. Now, marketers are empowered to make these changes themselves—in real-time, and with no additional cost. With marketers having the flexibility to control their content, developers are enabled

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Marketing Platform, Rezora, Builds Its Entire App On Top of SendGrid

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“With SendGrid, we can focus on our core product because we know that once we hand it off to SendGrid, the process will be flawless and our emails will get delivered.” –Paul Reinarz, CEO Rezora is a multichannel digital marketing platform for large sales and marketing organizations based out of Boulder, CO. Rezora enables collaborative marketing across complementary marketing channels, helps expand digital marketing reach, and provides personalized content and data solutions specific to your industry and audience. Specializing in companies that have a large, distributed sales force where marketing wants to communicate and run campaigns with key prospects on

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