Author Archives: Jillian Wohlfarth

About Jillian Wohlfarth

As SendGrid's Manager of Content Marketing, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.


Articles Posted by Jillian


March Madness: SendGrid in the News

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It’s been an exciting start to 2014 at SendGrid, with new partnerships, new offices, and new sending milestones to celebrate! March proved to be a busy month, so here’s a short highlight reel: There’s No “I” in Scale A principal benefit that SendGrid offers is scalability—we help our customers seamlessly grow their businesses without having to worry about the cost and complexity of maintaining an in-house infrastructure. The cool thing is, while our customers are scaling…so are we! It was just announced in the Boulder Daily Camera that in May, we’ll be moving our headquarters from Pearl Street in Boulder

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12 Social Media Photos That Have Defined SendGrid’s 2014

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What do face painting, Steve Buscemi, Valentine’s Day cards, Get Smart, superheroes, and Justin Bieber have in common? They’re all subjects of email (yes email) related posts on SendGrid’s social media and blog channels so far this year. Let’s take a closer look: Keep Calm and Hackathon Nick Quinlan from the Dev Rel team visited UPenn over Valentine’s Day for PennApps 2014. In the spirit of love, Nick created 10 specialty SendGrid love notes for the attendees. Check out his impressive rhyming skills here. After Valentines, lead developer evangelist, Brandon West, headed to Tokyo to participate in Music Hackday to the

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Announcing SendGrid’s 2014 Email Tour

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We recently sent our 200 billionth email. All of those emails have taught us a lot about email deliverability and good sending practices, and we want to share those lessons with you. So, we’re sending 5 of our email experts on a North American tour, SendGrid Delivered, to do just that. It’s a free 3-hour email boot camp that will provide you with the tools you need to be a better sender, right away. These tools will make a direct impact on how your subscribers interact with your mail…and how the ISP and email communities view you as a sender.

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“Sitting at the Table” at SendGrid

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As part of our SendGrid Spotlight series and in celebration of Women’s History Month, we’re happy to hear from SendGrid’s Director of Revenue Marketing, Carly Brantz. I live in an affluent community where many of the women I know, and am friends with, stay at home rather than work. I can remember when I was pregnant with my second daughter, I racked my brain and could come up with only one woman who had more than one child and focused on her career. That woman advised me that to help her advance in her career, she simply didn’t talk with

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Supercharged Answers to Your Transactional Email Questions

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Matt and I really enjoyed reading through the questions we received throughout the Make Transactional Email Your Superhero webcast on Tuesday. We hope the discussion got you fired up to supercharge your email program and that it provided you with the optimization and testing tools you need to take your transactional email to the next level! Matt and I have broken up your questions into two posts–mine below, and Matt’s, found here on the sendwithusblog blog. We’ve combined questions that have centered around the same themes, so hopefully we’ve covered them all. If for some reason your question hasn’t been

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How to Be a SendGrid Marketing Solutions Partner

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What is a Marketing Solutions Partner? Marketing Solutions Partners at SendGrid are similar to traditional OEM partnerships—where parts of a product or service are re-packaged or re-branded under a different name. At SendGrid, our email service is being re-branded. Our Marketing Solutions Partners provide frontend services to their customers and SendGrid provides the backend email infrastructure. Our partners essentially build their businesses on top of our email deliverability platform. If you think you might be a Marketing Solutions Partner, ask yourself this one important question: Are you sending email on behalf of someone else? If you provide a CRM solution

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5 Email Basics To Keep Your Subscribers Happy

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Happy email subscribers equal happy and healthy email programs. For us, happiness begins with solid permission marketing techniques (thank you Seth Godin), low bounces rates, solid content, and… a smile. Get started with the 5 tips below… your customers will thank you. 1. Ask Permission, Host a Preference Center Watch out for email fatigue. Sending too much email to your subscribers can drive high unsubscribe and/or complaint rates. Offer a preference center so users can choose what updates they’d like to receive from you and how often they would like to receive them. Here’s a great example from everyday design

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