Author Archives: Jillian Wohlfarth

About Jillian Wohlfarth

As SendGrid's Senior Manager of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.


Articles Posted by Jillian


What is the Objective of Your Email Call to Action?

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In support of the release of our CTA Guide (How to Build a Strong Email Call to Action), we’ve been sharing some tips on how to create a CTA strategy. We started by talking about tips around where to place your CTAs (and how many CTAs should you include in an email) and today, we’ll cover the descriptive text in your CTAs. To begin, your CTA should meet two main objectives: CTA Objective #1: Tell the reader what to do. Rely on the main message of your email to showcase the benefit of your offer and leave the role of

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Your Quick Guide To: Email Reputation and Email Engagement Metrics

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ISPs use a series of reputation and engagement metrics to determine email deliverability. By understanding all of these factors, you can better influence the outcome of your email program. In this post, we’ll break down 3 factors that can affect your reputation and 5 behaviors that show engagement.  Reputation Metrics It’s important to know that each time you deploy messages to your email list, your reputation is impacted. While thresholds vary by ISP, these 3 factors will definitely make an impact: 1. Spam Complaint Rate This is the percentage of subscribers who have reported your email as spam. A high

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MythBusters: 2 Email Shortcuts to Avoid and How to Turn Them Into Wins

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Who isn’t looking for a quick shortcut or hack to improve email response rates? Marketers are constantly on the hunt for ways to improve the success of their email program. On this quest, it’s important to never lose sight of your subscribers’ wishes. Keeping them happy and engaged is the ultimate key to your success. Recently, I’ve heard about two shortcuts that I think might hinder this happiness: ignoring inactives and implementing “Re:” and “Fwd:” in your subject lines. I want to dig into why these could be potentially harmful to your email program and how you can turn them

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Your Email Call to Action: 4 Quick Placement Tips

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Getting subscribers to respond to your messages can be challenging, especially with all the email flowing into their inboxes. According to The Radicati Group’s Email Statistics Report for 2013-2017, over 100 billion business emails are sent and received every day. To cut through the clutter, marketers need to focus their efforts on content, but more specifically on a strong call to action (CTA). CTAs are a prime email engagement tool–they help to determine if your email drives a response. Whether it be to make a purchase, download a whitepaper, or share your content, your CTA has one responsibility—to generate a

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SendGrid and Sendwithus: A Video Tutorial

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In June, we happily announced a partnership with email optimization and segmentation company, Sendwithus. Sendwithus is a premium template service that enables your marketing team to take more control of email and allows your developers to focus more time on your application. As part of this partnership, all SendGrid customers receive Sendwithus’ “Starter” plan for free. To provide some more detail on how to set up your free account with Sendwithus and how you can access their email templates to send transactional, drip, and segmented emails, we asked Matt Beers from our Support team and Matt Harris, CEO at Sendwithus

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Email Reputation 101: IP Reputation vs. Domain Reputation

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Email deliverability is influenced by a lot of factors, including signing your mail, keeping clean lists, sending wanted content, having a good sending reputation, and much more. Your sending reputation is how ISPs identify you as a legitimate sender. Every time you deploy an email campaign, you are providing them with valuable data that says whether or not you follow proper sending practices. There are two types of email reputation—IP reputation and domain reputation. Let’s take a look at the difference between the two and why paying attention to both is important. IP Reputation Email is sent from IP addresses,

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Improving Deliverability of Business-Critical Email

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When your phone doesn’t ring, there are two possible causes: either it’s broken, or no one is calling you. The same is true for email. When you send messages to customers, employees, or partners, how do you know that it got there? This Tuesday, October 8th Paul Robichaux, Senior Contributing Editor for Windows IT Pro and Kurt Diver, Enterprise Deliverability Analyst at SendGrid will share their expert insights into the importance of tracking your email delivery and will cover the steps you can take to improve your email performance in a free webinar. Paul will lead off the webinar by

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