Author Archives: Jillian Wohlfarth

About Jillian Wohlfarth

As SendGrid's Senior Manager of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.


Articles Posted by Jillian


5 Tips to Optimize Your Opt-In Pages

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Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating that the channel is one of the strongest available to marketers. But email acquisition has benefits beyond acquiring new customers. It also helps you reduce churn and retain and nurture your existing customers. The first step to growing your list is making sure your opt-in pages are optimized, so it’s as easy as ever for potential subscribers to sign up. Here are 5 tips that should help: 1.) Make Your Opt-in Form Visible: Email sign-up forms are

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5 Resources to Help With Email Compliance

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Our compliance and deliverability teams are dedicated to ensuring that our customers have the best and healthiest sending practices possible. As part of that effort, they’ve written several blog posts to help enhance your program. Below is a snapshot of a few of them. Think of these as extra tools for your email deliverability toolkit.  And if there are any other topics you’d like them to cover, please let us know in the comments. 1. Putting Engagement Data to Use—Sunset Policies We often say that “engagement is the bread and butter of email.” Understanding how your recipients are interacting with your

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O Canada: 3 FAQs From Our Email Tour in Toronto and Montreal

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This year, we’ve taken our email boot camp, SendGrid Delivered, to Canada for the first time. So far, we’ve visited Toronto and Montreal and are excited to head to Vancouver to round out the summer in August. In Toronto, we were hosted by incubator space One Eleven and in Montreal this past week, we were honored to be included as a workshop as part of the International Startup Festival. My team members and I had a great time talking with senders of all volumes about deliverability, success metrics, content, and APIs. (In Toronto, our Dev Rel team members, Eddie and

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30 Ways To Grow Your Email Subscriber List

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A common question that we hear from senders is “how do I get more subscribers?” Getting your product or service in front of more eyes is always the goal—but how can you achieve that without taking shortcuts (like buying and renting lists) that could end up causing long-term damage to your email program? Fortunately, there are a lot of options available for senders to build their subscriber bases from the ground up. Taking the time to grow your list the right way will benefit your email program and your business in the long run. By carefully building your list, you’ll

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SendGrid Announces Partnership and a Special Deal for Customers With Sendwithus

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Today, we are very happy to announce a partnership with email optimization and segmentation company, Sendwithus. Easing pain points for developers has been a longstanding focus at SendGrid. As part of that mission, we are always looking for ways to empower developers and marketers with the features and tools they need to succeed both independently and collaboratively. “When we talk with developers at growing companies, one common theme we hear is the need to provide marketing teams with more control over their transactional email—so we launched our Template Engine in May to do just that” said Jim Franklin, SendGrid CEO. “Sendwithus shares

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Maplin Attributes £1,000,000+ in Annual Revenue from Retail Newsletter Delivery

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“With SendGrid, email delivery is flawless. Emails get inboxed within an hour and we can easily track the effectiveness of our campaigns.” –Dave Stott, Transformation & Operations Team Leader (OSI) Maplin is a major electronics retail specialist with over 200 stores throughout the UK and Ireland. Home to over 15,000 products from CCTV kits, to specialty electronics components, Maplin has an extensive online and mail-order business. The Challenge: Email Throttling Maplin relies on e-commerce as a key driver of their revenue, and therefore, depends on email to drive sales both on and offline. To generate awareness, Maplin sent promotional email

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SendGrid’s Template Engine Tutorial

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Last week, we announced the release of a new feature, our email Template Engine. To learn more about how to implement the Template Engine, our support team created a step-by-step tutorial as part of our running VidGrid series. Access the tutorial here, and below with an accompanying transcription. And for a more in-depth look at the feature, please join us on Tuesday, June 17th at 1pm ET, for a live demo with our Product Manager John Vajda. Register here. Transcription Hello, and welcome to the VidGrid tutorial for Template Engine, SendGrid’s new transactional email template application. Template Engine breaks down

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