As SendGrid's Manager of Content Marketing, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.
Matt and I really enjoyed reading through the questions we received throughout the Make Transactional Email Your Superhero webcast on Tuesday. We hope the discussion got you fired up to supercharge your email program and that it provided you with the optimization and testing tools you need to take your transactional email to the next level! Matt and I have broken up your questions into two posts–mine below, and Matt’s, found here on the sendwithusblog blog. We’ve combined questions that have centered around the same themes, so hopefully we’ve covered them all. If for some reason your question hasn’t been…READ MORE »
What is a Marketing Solutions Partner? Marketing Solutions Partners at SendGrid are similar to traditional OEM partnerships—where parts of a product or service are re-packaged or re-branded under a different name. At SendGrid, our email service is being re-branded. Our Marketing Solutions Partners provide frontend services to their customers and SendGrid provides the backend email infrastructure. Our partners essentially build their businesses on top of our email deliverability platform. If you think you might be a Marketing Solutions Partner, ask yourself this one important question: Are you sending email on behalf of someone else? If you provide a CRM solution…READ MORE »
Happy email subscribers equal happy and healthy email programs. For us, happiness begins with solid permission marketing techniques (thank you Seth Godin), low bounces rates, solid content, and… a smile. Get started with the 5 tips below… your customers will thank you. 1. Ask Permission, Host a Preference Center Watch out for email fatigue. Sending too much email to your subscribers can drive high unsubscribe and/or complaint rates. Offer a preference center so users can choose what updates they’d like to receive from you and how often they would like to receive them. Here’s a great example from everyday design…READ MORE »
I love emails that tell a story. Messages that weave every detail into a satisfying and entertaining read. Uncommon Goods is one of my favorite storytellers, and now online sharing, storage, and file management company, Hightail, is quickly becoming another. They’ve mastered providing a unique combination of compelling imagery and clever messaging. Their emails are so good, in fact, that I’ve saved all (yes ALL) of the emails I’ve received from them over the past several months so I can track their consistency. The verdict? They’re pretty darn consistent. So let’s take a look at one of my favorites from…READ MORE »
When was the last time you gave your email list a top to bottom review? If you can’t remember (ah!) or it’s been a few months since you evaluated your list and your content offerings, now is a great time to do so. The best gift you can give your subscribers is to stay relevant and stay courteous, so keep these 3 quick musts and 1 must not in mind while you assess your list and your messaging. MUSTS Unsubscribe Links Unsubscribe links are a 100% MUST when sending marketing/promotional email. The CAN-SPAM Act requires it—no ifs, ands, or buts.…READ MORE »
Sometimes the best way to learn is by example. That’s why we like to occasionally highlight transactional and marketing emails that we’ve received and tell you what we think. We’re strong believers in humor and winback campaigns here at SendGrid and we luckily found an email that combines the two! Winback campaigns are an important player in keeping your lists up to date. They help confirm whether unengaged users would like to remain on your list, or be removed. A good way to identify who is engaging (clicking, opening, etc.) with your emails is through SendGrid’s Event Webhook. It reveals a treasure…READ MORE »
The first step in helping to ensure email deliverability is reputation. In the email world, sending reputation refers to a set of specific metrics directly related to your email sending practices. Senders with good reputations get delivered and senders with poor reputations get blocked at the gateway or their messages land in the dreaded “junk” folder. A strong sending reputation, like a great brand or personal reputation, is built over time. In order to build a strong reputation, monitor and adhere to these 6 metrics and tactics: 1) Relevant, Properly Formatted Email: Sending quality email that your subscribers want to…READ MORE »