Author Archives: Jillian Wohlfarth

About Jillian Wohlfarth

As SendGrid's Senior Manager of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.


Articles Posted by Jillian


Your Email Call to Action: 4 Quick Placement Tips

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Getting subscribers to respond to your messages can be challenging, especially with all the email flowing into their inboxes. According to The Radicati Group’s Email Statistics Report for 2013-2017, over 100 billion business emails are sent and received every day. To cut through the clutter, marketers need to focus their efforts on content, but more specifically on a strong call to action (CTA). CTAs are a prime email engagement tool–they help to determine if your email drives a response. Whether it be to make a purchase, download a whitepaper, or share your content, your CTA has one responsibility—to generate a

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SendGrid and Sendwithus: A Video Tutorial

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In June, we happily announced a partnership with email optimization and segmentation company, Sendwithus. Sendwithus is a premium template service that enables your marketing team to take more control of email and allows your developers to focus more time on your application. As part of this partnership, all SendGrid customers receive Sendwithus’ “Starter” plan for free. To provide some more detail on how to set up your free account with Sendwithus and how you can access their email templates to send transactional, drip, and segmented emails, we asked Matt Beers from our Support team and Matt Harris, CEO at Sendwithus

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Email Reputation 101: IP Reputation vs. Domain Reputation

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Email deliverability is influenced by a lot of factors, including signing your mail, keeping clean lists, sending wanted content, having a good sending reputation, and much more. Your sending reputation is how ISPs identify you as a legitimate sender. Every time you deploy an email campaign, you are providing them with valuable data that says whether or not you follow proper sending practices. There are two types of email reputation—IP reputation and domain reputation. Let’s take a look at the difference between the two and why paying attention to both is important. IP Reputation Email is sent from IP addresses,

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Improving Deliverability of Business-Critical Email

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When your phone doesn’t ring, there are two possible causes: either it’s broken, or no one is calling you. The same is true for email. When you send messages to customers, employees, or partners, how do you know that it got there? This Tuesday, October 8th Paul Robichaux, Senior Contributing Editor for Windows IT Pro and Kurt Diver, Enterprise Deliverability Analyst at SendGrid will share their expert insights into the importance of tracking your email delivery and will cover the steps you can take to improve your email performance in a free webinar. Paul will lead off the webinar by

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How to Write an Email Call To Action (CTA)

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You work so hard on your email strategy with one primary goal – to get a response. However, some subscribers continue to elude you. What if you could fix that with your call to action (CTA)? CTAs are one of the most important pieces of copy you write, but can sometimes be the most neglected. Instead of redesigning your entire email strategy, why not add to it? Re-examine your CTA to see if a few tweaks can give you the desired lift. We share several tips in our new guide How to Build a Strong Email CTA, but here some tips

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Grow Your Email List by Developing Valuable Content

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We’ve been talking a lot over the past two months about how to add subscribers to your email list the right way—that means no renting, purchasing, or sharing lists. So far, I’ve shared some tips on how to promote your email list and how to optimize your opt-in pages. Now, I want to talk a little bit about the content of your emails, because no one will want to sign up for your list if you don’t have anything interesting to say, right? So, here are a few things to keep in mind when you’re crafting your next email. 1.

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5 Years and 273 Billion Emails

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This summer, we’ve been celebrating the five-year anniversary of SendGrid. Part of that celebration has been looking at some of the major scaling milestones and accomplishments of our customers and the company through retrospectives, webcasts, and an infographic, all shared in part, below.  Scale A big part of helping our customers scale has been learning from our own growth. Since graduating from TechStars, SendGrid has grown from 3 employees to 250 and from 0 emails sent to 273 billion. Throughout this time, we’ve learned that reliability, support, and providing a powerful infrastructure are critical to supporting large email volumes–2% of

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