Jillian Wohlfarth is a digital marketing professional with a passion for writing. After wearing multiple hats in both the corporate and startup world in NYC, she's now writing engaging thought leadership content at SendGrid.
A key to strong email deliverability is having a good sending reputation for your IP. Whether you are just starting to send your first deployment, or are increasing your email volume, there will come a time when you need to add a new IP address. As you know, an IP address is how the Internet Service Providers (ISPs) and other mailbox providers identify legitimate mail senders. Mailbox providers determine whether or not to deliver your mail to the inbox, spam, or junk folders based on your sending behavior and your IP’s reputation score. So, the better your sending practices, the…READ MORE »
Email isn’t just our business at SendGrid, it’s our interest. So that’s why almost a dozen times this year, we’ve hit the road on our SendGrid Delivered tour to spread the word about sending email…good email. SendGrid proudly sends 1% of the world’s non-spam email and to make sure that we keep it that way, we want to teach others—whether you’re a SendGrid customer or not—what it means to send good email and to get delivered. With 22% of commercial email never making it to the inbox, we can all benefit from being informed about how to make sure that…READ MORE »
Our latest VidGrid tutorial is about how to create a SendGrid subuser that has its own whitelabel–separate from its parent account’s. We talked about how to create a SendGrid subuser (that shares a whitelabel with its parent account) in last week’s VidGrid, so check that out here before you get started. And read on and watch as Anthony from our Support team walks you through the process. Video Transcription Subusers are child accounts available for all silver level and higher customers. Subusers share the same overall credit pool but have their own unique SMTP credentials, settings, stats, and site login.…READ MORE »
It’s what every software company strives for – growth! But in the email world, the bigger or more popular you are, the more email you tend to send. As a start-up, you may have chosen systems and processes that worked well when you were a big fish in a small pond, but as you enter the high powered sea of success, your growth is starting to stretch your resources. Many of our clients have made the switch to SendGrid as they searched for a system that could scale and provide the flexibility they needed to effectively communicate with their growing…READ MORE »
A very Happy Halloween to our fellow costumed revelers! It’s only fitting that we round out our Email Deliverability Spooks and Scares Series today. Following in the dreaded footsteps of Sloth and Wrath and Gluttony, Greed, and Lust, we have our final email sins of Pride (blacklists!) and Envy (lack of resources). Let’s take a look at how these two sins can affect your email deliverability rates. PRIDE: Blacklists Don’t be too proud to admit a mistake if you find yourself on a blacklist. (What’s a blacklist, you ask? This blog posts explains it all.)The email compliance community is small…READ MORE »
With only three days ’til Halloween, it’s time for our next installment of our Email Deliverability Spooks and Scares series. Last week, we highlighted the first two of our “7 Deadly Email Sins”–Sloth and Wrath. Following in their eerie footsteps are the sins of Gluttony, Greed, and Lust. See how these sins can affect your email deliverability stats and how you can avoid them: GLUTTONY: Forgive me Father, for I have Spammed! Spam is the four-letter word of the email industry. It’s out there to both trap and trick you. ISPs set up spam traps to specifically lure spammers. Avoid…READ MORE »
In our final installment of our Marketing Email Service VidGrid tutorial series, Keanon explains how to manage the list of people who have unsubscribed from your marketing email. It’s important to learn how they are unsubscribing from a specific list, and not necessarily all future lists that you create or clone. Video Transcription How Do Newsletter Unsubscribes Work? Starting from your newsletter dashboard, go ahead and click your My Recipients drop down menu and then select Manage. This page displays all of the recipient lists you currently have uploaded to your SendGrid newsletter app. Many customers ask, “How do newsletter…READ MORE »