As SendGrid's Senior Manager of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.
We’ve been talking a lot over the past two months about how to add subscribers to your email list the right way—that means no renting, purchasing, or sharing lists. So far, I’ve shared some tips on how to promote your email list and how to optimize your opt-in pages. Now, I want to talk a little bit about the content of your emails, because no one will want to sign up for your list if you don’t have anything interesting to say, right? So, here are a few things to keep in mind when you’re crafting your next email. 1.…READ MORE »
This summer, we’ve been celebrating the five-year anniversary of SendGrid. Part of that celebration has been looking at some of the major scaling milestones and accomplishments of our customers and the company through retrospectives, webcasts, and an infographic, all shared in part, below. Scale A big part of helping our customers scale has been learning from our own growth. Since graduating from TechStars, SendGrid has grown from 3 employees to 250 and from 0 emails sent to 273 billion. Throughout this time, we’ve learned that reliability, support, and providing a powerful infrastructure are critical to supporting large email volumes–2% of…READ MORE »
Last month, I shared 5 ways to optimize your opt-in pages to increase list sign-ups. But, that’s only the first step. Once you’ve optimized your opt-in page, you need to promote it so that more potential users can engage with your brand. Here are some easy ways to promote your list: 1. Thank You Page: Every time a visitor completes a form on your site, they should receive a “thank you” message. This is an excellent opportunity to include a call to action that encourages the user to sign up for your email list. Make sure to include information about the list…READ MORE »
The email delivery landscape is ever changing. We all know that email deliverability is critical to the success of any email program, and one of the best ways to ensure you get delivered is by complying with guidelines set by Internet Service Providers (ISPs) (also called mailbox providers) like Gmail, Yahoo, and Outlook. ISPs like these control the flow of mail. To help with this compliance, we’ve released a new guide, The ABCs of ISPs that outlines key tactics to help you navigate the ISP landscape. Topics covered in this guide include: The difference between IP and domain reputation The…READ MORE »
Earlier this month, Isaac, Jose, and Tim wrote letters about what their first 5 years of scaling SendGrid has been like. A common theme for all of them was our customers and our people. At the center of both of these is our Customer Success team. They’ve scaled tremendously over the past 5 years to ensure that our customers are able to do so as well. I wanted to learn a little more about their team and what this support looks like, so I sat down with Amy Mustoe, SendGrid’s Director of Customer Success, to get some more insight. Q:…READ MORE »
“SendGrid is reliable, affordable, and a great tool for anyone who relies on email to drive their business.” –Jared Katz, President/Co-Founder FamilyPet is a strategic marketing company within the pet industry providing great resources for pet owners and businesses in the United States. The FamilyPet network consists of several pet-focused sites including familypet.com, pet matching service, Petsitting.com, and daily deals site, Coupaw.com. The Challenge: Delivery and Price The FamilyPet network sends up to 20 million emails per month with 500,000 emails sent daily to their daily deals customers alone. From marketing newsletters and promotional email to a series of transactional messages…READ MORE »
Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating that the channel is one of the strongest available to marketers. But email acquisition has benefits beyond acquiring new customers. It also helps you reduce churn and retain and nurture your existing customers. The first step to growing your list is making sure your opt-in pages are optimized, so it’s as easy as ever for potential subscribers to sign up. Here are 5 tips that should help: 1.) Make Your Opt-in Form Visible: Email sign-up forms are…READ MORE »