Articles by Jillian Wohlfarth


Jillian Wohlfarth

As SendGrid's Director of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, case studies, and more. An editor and writer by trade, Jillian considers The Chicago Manual of Style one of her favorite reads.

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5 Ways Email Marketing is Like Reality TV

reality tv and email marketing

You heard it here first…we all have something to learn from reality TV. Hard to believe, but it’s true. When first brainstorming this blog post, I was hesitant to so publicly admit my obsession with reality TV. Will readers take me seriously after I admit that I watch every episode of every Real Housewives franchise (including Real Housewives of Cheshire) and … Read more ›

2016 Email Marketing Guide: 26 Tips to Kickstart the New Year

2016 Email Marketing Guide

Last week, we were excited to introduce our new full-featured email marketing service, Marketing Campaigns, and now we’re thrilled to say that we have over 1k paying customers benefitting from its features. To build off of that momentum, we want to equip you with even more resources and tips (26 to be exact!) to make your email strategy successful in the new … Read more ›

Announcing New Marketing Email Tutorials To Help Improve Your Email Engagement

email marketing templates

We’re excited to announce several new video resources to help you get the most out of your marketing email campaigns at SendGrid. We know how important engagement segmentation, list building, and email templates are to the success of your sends, so our customer support team has created new tutorials to help make sure you’re maximizing your marketing email. We’ll introduce … Read more ›

5 Rules for Writing Polished Email Marketing Copy

email marketing editing

As a copywriter, I’m often asked to proofread email copy here at SendGrid. Outside of common spelling and punctuation errors, there are a handful of style hiccups that I see crop up fairly regularly. So to help out my fellow email marketing copywriters, I thought I’d share 5 of these common style errors, in the hopes that they’ll prove useful … Read more ›