Articles by Jill Guest


As Inbound Marketing Manager at SendGrid, Jill works to ensure we deliver marketing email that educates, inspires, and delights our friends and customers. Her passions include intelligent email design, developing her beer palette, and exploring the great state of Colorado.

Browser Testing – All Email Clients are NOT Created Equal

Best Practices
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Even a novice email marketer knows how critical testing is to their success. But when we think of testing, what comes to mind is typically an A/B or multivariate test, designed to give the marketer insight into what subject line, from address, or call to action most resonates with their recipient. This type of testing is critical, certainly, but an all-too-often overlooked type of test is browser testing. In this post, I’ll cover some top tips for testing your email across browsers, clients, and devices, and how you should implement them. Tips for Successful Browser Testing Test your campaign before every send. Sometimes making minor tweaks in your email editor can have major downstream effects in your email HTML. Be


3 Ways Attending SendGrid Delivered Will Step Up Your Email Game

Events
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In case you haven’t heard, the SendGrid Delivered tour that’s been to 9 cities across the US and Europe, is expanding to another 9 cities before the end of the year! We’ve helped hundreds of developers, entrepreneurs, and marketers step up their email game so far, and we’re looking forward to connecting with you at an upcoming event. In case you need more incentive, here are 3 things you’ll be better at doing after attending SendGrid Delivered. 1.    Impress your boss. Developers will learn how to seamlessly integrate email into their apps through any number of our APIs, while those on our non-technical track will take away ideas for revolutionizing the emails they send to customers and leads. Higher ROI,


SendGrid Delivered Wraps Up Spring Tour in Boston With an All-Star Speaker Line-Up

Events
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The final stop on our spring SendGrid Delivered tour was the vibrant, beautiful city of Boston. It was an exciting opportunity for us to connect with the city’s growing entrepreneurial community and with all the American business institutions that call Boston home. We hosted the event at the State Room, so outstanding views of the city and harbor served as our backdrop for the day. We had a full day of engaging sessions, real-time demos, and great conversations with our attendees and were also very lucky to have an all-star line-up of presenters from HubSpot, Keen IO, and SendGrid Labs. Our first guest presenter was our good friend from HubSpot, Tom Monaghan, who delivered an enlightening (and witty) presentation entitled,


SendGrid Delivered Goes International

Events
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After presenting in 6 cities across the US (NYC, San Francisco, Denver, Austin, Seattle, and Boston) we are thrilled to be taking our SendGrid Delivered tour across the pond in June. Our travels will bring us to London (June 4) Berlin (June 7) and Paris (June 11). So why should you join us on this leg of the tour? Here are the Top 10 Reasons you should become an Inbox Insider and join us at SendGrid Delivered in Europe next month. Top 10 Reasons to Attend SendGrid Delivered International 1. Get the inside scoop on all things email from top industry leaders (like Carly Brantz, Denise Hulce, and Brian O’Neill) 2. Receive 1 on 1 feedback and deliverability tips from the experts (like Martyn


SendGrid Greets Fellow Inbox Insiders at SendGrid Delivered Seattle

Events
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After a successful run in Austin, TX in February, the SendGrid Delivered Tour made its second stop of the season out in Seattle. The nine towering stories of books at the Seattle Public Library served as the perfect backdrop for this round of email deliverability chats. We had a full day of engaging sessions, real-time demos, and great conversations with our attendees. We had a great turnout—a perfect mix of engaged developers and marketers. SendGrid CEO Jim Franklin and Director of Marketing, Carly Brantz kicked off the event with a background on SendGrid and the state of email today. They then introduced Mark Brown from Microsoft who walked us through the Windows Azure product. We were honored to have Microsoft


SendGrid Delivered Scores a Touchdown in Austin

Events
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SendGrid Delivered’s spring tour started off with a bang in Austin last week. Longhorn fans were in luck—we hosted the event at Texas Memorial Stadium’s Centennial Suite that overlooks the field. A pretty exciting background to inspire our email deliverability chats! We started the day off with a fun networking lunch before introducing our CEO, Jim Franklin, and our Director of Inbound Marketing, Carly Brantz, who discussed the current state of email and the importance of maintaining a strong email program. It’s always inspiring to hear Jim speak—especially when he tells the SendGrid story. He’ll be presenting at both our Boston and Seattle stops as well, so lots to look forward to! Jim and Carly then introduced our guest speaker,


Save the Date: SendGrid Delivered is headed to Austin, Seattle, and Boston this spring!

Events
SendGrid-Delivered-logo

Are you looking to move to a cloud-based mail server, but want to learn more? Have questions that you’d love to ask our API Experts? Want to learn about email compliance, transactional email, and trends at the top ISPs? Then, look no further than SendGrid Delivered. Fresh off of exciting stops in NYC, San Fran, and Denver last fall, we’re very happy to announce that SendGrid Delivered is back for a Spring 2013 tour! Over the next several months, we’ll be making stops in Austin, Seattle, and Boston—we’d love to see you there! What is SendGrid Delivered? SendGrid Delivered is a national tour where our email experts interact with customers, developers, and marketers to discuss all things email. Developers will


Customer Success Story: B2B Crowdsourcing Service, Olapic Achieves 95% Delivery Rate with SendGrid

Company, Product
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Olapic is a social photo crowdsourcing service that helps major brands like The New York Daily News, New York Giants and Mashable leverage the power of data from multiple photo-sharing sites such as Facebook, Twitter and Instagram.

Olapic currently sends 60,000 emails per month to fans on behalf of their clients whose photos have been selected for sharing on their corporate websites. Since it creates a sense of excitement for fans to have their photos posted on, for example, the New York Giants website, it’s important for those emails to be delivered to fan inboxes. However, poor deliverability and zero visibility into their email metrics with their previous provider prompted them to make change.   Read More ›


SendGrid Delivered 2012 Wraps Up in Denver

Company, Events
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SendGrid Denver has now been open for about a month and already, we’ve seen a huge crowd at the Denver Startup Crawl, an intimate lunch and learn with a presentation from our CEO on investing in startups, and an engaged group of entrepreneurs at SendGrid Delivered. With all the involved members of the local tech community, Denver was the perfect city to wrap up this year’s tour. We had a little something for everyone at SendGrid Delivered, Denver: whether you were there to learn about how to use our new newsletter, listen to the experts about how to increase your email deliverability, or see a live demo of integration with our APIs.  A highlight of the day was hearing from


Customer Success Story: Developer Marketplace, Binpress Spends 97.5% Less Time Administering Email With SendGrid

Best Practices, Company, Product
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Binpress, a discovery service for high-quality source-code packages for developers, was already aware of the headaches associated with email delivery when they first started their company. They started as a web shop and as part of their services, deployed email on behalf of their customers. It was then they learned how important email delivery was to the success of their campaigns and how time consuming managing it could actually be.  So, when they opened the doors to Binpress, the founders started with a key premise in mind – look for a cloud based service that could easily integrate with their systems yet seamlessly and flawlessly manage their email so they wouldn’t have to. Read More ›


Customer Success Story: IndiGo Car Hire Increased Revenue by Improving Their Delivery Metrics

Company, Product
Indigo Logo

IndiGo Car Hire specializes in providing U.K. car and van hire at over 17,000 holiday destinations worldwide including Spain, France, Dubai and the USA.  They send over 300,000 emails per month delivering sales promotions, reservation confirmations, modifications and cancellations. As a broker, they rely on email to help earn new business and drive ongoing customer loyalty.  However, low delivery rates were negatively impacting their sales and retention rates. Read More ›


Denver, Don’t Miss Out on SendGrid Delivered this Thursday!

Events
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All good things must come to an end; as is true with this year’s stops on our national tour, SendGrid Delivered.  Our email experts have been traveling the nation and have had a great time connecting with our customers, educating developers, marketers, and founders about the changing world of transactional email, and working one-on-one with event attendees to integrate SendGrid’s powerful APIs with their apps.  From New York to San Francisco, we’ve met some great people and had some great discussions. This week we’ll bring this year’s tour to a close with our final stop in our new Denver office. This free event is perfect for current customers looking to take advantage of their SendGrid service, as well as people who just want