Articles by Jim Franklin

Prior to his tenure with SendGrid, Jim was the Vice President of Enterprise Performance Management and the General Manager of the Crystal Ball Global Business Unit of Oracle Corporation. The Crystal Ball Global Business Unit was formed in 2007 as a part of the acquisition of Hyperion Solutions. At Hyperion, Jim served as VP and General Manager. Jim had held the roles of Decisioneering's CEO, CFO and VP of Sales prior to Decisioneering's acquisition by Hyperion. Decisioneering was the maker of the Crystal Ball brand of software.

The Developer-ization of IT

Developer-ization of IT

Developers are the new engine of innovation in business and information technology (IT) today, and their numbers are growing: The total developer population worldwide is expected to increase to 26.4 million by 2019, up from 18.2 million today, according to Evans Data Worldwide.    To fully unleash the power of developer-led innovation, a shift in mindset toward being more developer-centric will help spur the best ideas and applications. This new era of the developer-ization of IT is well underway, and much like its predecessor, the consumerization of IT,  it’s all about making stakeholders – in this case the developers – lives easier by giving them more freedom, flexibility, and choice so they can focus on producing great apps, innovate, and deliver valuable Read More ›

A Difficult Situation


Wow. This week has been extremely challenging for all. We want to give you our perspective on this complicated situation, so here goes… On Sunday at PyCon, Adria Richards felt comments made behind her during a conference session were inappropriate and of an offensive, sexual nature. We understand that Adria believed the conduct to be inappropriate and support her right to report the incident to PyCon personnel. To be clear, SendGrid supports the right to report inappropriate behavior, whenever and wherever it occurs. What we do not support was how she reported the conduct. Her decision to tweet the comments and photographs of the people who made the comments crossed the line. Publicly shaming the offenders – and bystanders – Read More ›

SendGrid Statement


Effective immediately, SendGrid has terminated the employment of Adria Richards. While we generally are sensitive and confidential with respect to employee matters, the situation has taken on a public nature. We have taken action that we believe is in the overall best interests of SendGrid, its employees, and our customers. As we continue to process the vast amount of information, we will post something more comprehensive.  

Jim Franklin, Formerly of Oracle, Joins SendGrid as CEO


Isaac Saldana, co-founder and founding CEO, Will Drive Product Innovation “How the Best Get Better” by Jim Franklin Because we have over 10 years of thought-leadership, 20,000+ customers and 7+ billion emails reliably delivered, SendGrid is the clear leader in email deliverability.  My role on this team is to focus on managing growth and scaling the business. Isaac will focus on making the SendGrid product experience even better. While we are proud of our accomplishments, we look forward to providing an even better customer experience. Here is what you can expect from us: Features: As thought leaders, we will innovate to bring you the technology you need for best-in-class email deliverability. Deliverability is hard. It is also our core focus Read More ›