Author Archives: Carly Brantz

About Carly Brantz

Carly Brantz is a veteran in the email deliverability space working to make email simple and easy for developers by regularly writing whitepapers, research briefs and blog posts about email, technology and industry trends.

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Articles Posted by Carly


SPOILER ALERT: Cloudmark’s 2013 Global Messaging Threat Report Findings About SMS Spam

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While your email program is humming along, spammers are still hard at work trying to devise ways to send malicious messages to your customers. Mobile is now the new frontier for these elusive thieves, allowing them to be even more creative in their approach, and according to Cloudmark’s 2013 Global Messaging Threat Report, they are making good progress. It’s important to stay on top of trends with spammers in all channels, so we’ve provided some highlights of the report here: Phishing tops the list. In 2013, phishing accounted for 20% of SMS spam in the U.S. with 67% of those SMS

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Why You Need an Email Preference Center

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An email preference center is a tool that helps you establish a healthy communication cadence with your subscribers. It provides an easy way for your subscribers to manage their email by giving them a centralized portal to control what they receive and how often they receive your messages. What might motivate you to set up a preference center? Let’s start by taking a look at this survey from HubSpot that explains the main reasons why users unsubscribe from your list. It may come as no surprise that 54% of respondents said that they were receiving emails from a sender too

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Email Bounce Management: Soft Bounces vs. Hard Bounces

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We’re taking it back to the basics to define a term that is super important to email deliverability, but still seems to cause some mailers a bit of confusion: bounces. What’s the difference between a hard bounce and a soft bounce? At SendGrid, we probably position soft bounces a little differently. We look at soft bounces more as blocks–or short term issues. These blocks shouldn’t be added to a suppression list. But, hard bounces (invalid email addresses and nondeliverables) should be. Read on for why. The Definition of an Email Bounce An email bounce signifies non-delivery of your email message.

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5 Tips To Creating A Memorable Welcome Email

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Ah the trusted “Welcome” email! This simple message is one of the most important, yet overlooked, emails that you can ever send. Remember the old adage, “You never get a second chance to make a first impression?” It’s never been more true than with welcome emails. Your welcome email sets the tone for every subsequent email that you deliver to your subscriber…so make it a good one! Here are 5 tips to help make sure your welcome email is memorable and effective. Tip #1 – Make it personal. Establish a connection with your subscriber early by addressing them by name. During

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Infrastructure: The Foundation of Email Deliverability Success

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Do you know the current state of your email infrastructure? Here are 5 questions to ask to help make sure you’ve established a strong foundation for sending: 1. Are you using a dedicated IP Address? If you’re a high-volume sender who is working with an email provider, make sure you have an IP address dedicated to your mail stream. Ideally, have at least two IPs, one for your transactional email and a second for your marketing/promotional email. (Transactional email tends to have higher delivery rates than marketing email, so separate your mail streams to keep their reputations distinct.) Sharing an

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SendGrid Cabo Kickoff 2014

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I have been extremely fortunate to be with SendGrid for 2 1/2 years and to attend not one but all three SendGrid company kickoff events in Mexico. I am one lucky lady! I can confidently say that each one has been a special trip where I learned about the company, my coworkers, and our plans for the year. Our first trip we traveled as a group of 50 to Cancun, last year was nearly 100 when we kicked off the year in Puerto Vallarta, and this year, we almost took over the entire resort as our group of 180 arrived

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What is “List-Unsubscribe?”

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We’ve provided a lot of strategies and best practices to ensure delivery, improve delivery rates, and show how they will benefit you in the long run in posts like: ·   How Poor Email Deliverability Impacts Your Business ·   Email Deliverability Metrics: 7 Metrics to Watch to Prevent Delivery Failures ·   How Email Deliverability Directly Affects Your ROI There is, however, one practice that we could provide a bit more detail on; one that is quite simple to implement and that has a host of benefits to your email program. That best practice is to add a List-Unsubscribe

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