Articles by Carly Brantz

Carly Brantz is a veteran in the email deliverability space working to make email simple and easy for developers by regularly writing whitepapers, research briefs and blog posts about email, technology and industry trends.

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Learning from a Couple Email Unsubscribe “No-Nos”


Unsubscribing is the process by which recipients voluntarily remove themselves from your email list. When a person decides they no longer want to hear from you, it’s your job as a sender to make sure the removal process is swift and easy. The CAN-SPAM ACT of 2003 specifically addresses the issue of unsubscribe. Because of the nature of transactional email, … Read more ›

Send Me to Greece

sky and paper airplane email concept

I often write about how important it is to segment your lists and the many ways you can do that whether it is by demographics and purchase behavior, or by email stream or type. Today, there is absolutely no reason why you should be sending one, generic message to your entire list.  If you want to maximize ROI and response to … Read more ›

Email Subject Lines: Word Count

email subject lines

Email subject lines are arguably your first chance to make a good impression. If you say the right words, you’re more likely to get an email open and a click if your content follows suit. A recent study by Retention Science cracks the subject line code by analyzing over 260 million delivered emails. What they found is that subject lines … Read more ›

Always and Forever: HTTPS Encryption for Gmail


No love has been lost for the National Security Agency after it was revealed that they were intercepting data between servers and computers. And it had yielded a strong response from Google. On March 20th, Google posted that they will always use an encrypted HTTPS connection whenever users check their mail. This move ensures that no one, not even the … Read more ›

SPOILER ALERT: Cloudmark’s 2013 Global Messaging Threat Report Findings About SMS Spam

Email to SMS

While your email program is humming along, spammers are still hard at work trying to devise ways to send malicious messages to your customers. Mobile is now the new frontier for these elusive thieves, allowing them to be even more creative in their approach, and according to Cloudmark’s 2013 Global Messaging Threat Report, they are making good progress. It’s important … Read more ›

Why You Need an Email Preference Center


An email preference center is a tool that helps you establish a healthy communication cadence with your subscribers. It provides an easy way for your subscribers to manage their email by giving them a centralized portal to control what they receive and how often they receive your messages. What might motivate you to set up a preference center? Let’s start … Read more ›