Articles by Aaron Beach


Aaron Beach is a data scientist with experience in email services, energy systems, privacy, social networks, mobile apps, natural language processing, recommendation systems and Big Data. He has a PhD in Computer Science and has published over 25 research papers.

Email Marketing Can’t Be One Size Fits All

email marketing_engaged recipient stats

I was recently asked about what role data plays in email marketing. Here, I’ll share some insights about how marketing teams use data and analytics to design, manage, and review email marketing campaigns. Q: How much of the marketing effort now relies on data? A: Most of the marketing strategies we see today don’t rely on data. As we analyze … Read more ›

Re-thinking the Re-engagement Email

re-think re-engagement email

My New Year’s resolution is to show the email world a better way to manage their recipient engagement. The main focus of my engagement argument is around re-engagement campaigns. These campaigns are traditionally sent to subscribers who do not engage with your email—those you want to “win-back” to being engaged with your product or service. Re-engagement Emails are Broken But, the … Read more ›

SendGrid Shares Data Around European Email Opens

iPad stats

In August, we celebrated the 32nd anniversary of email by releasing some unique email statistics from our data set here at SendGrid. We shared email open rates by device and region and predictions on the future of app-generated email, spam filtering, and email quality. Now, we’d like to share some more specifics focused on email opened in Europe. Collected over … Read more ›

Data Scientists, Think More Strategically

strategy-tactics

There’s a funny anecdote, repurposed throughout the years, originally about the difference between Soviet and American military design during The Cold War. The anecdote relates how the Americans and Soviets agreed to end The Cold War once and for all to avoid nuclear war. Each country would have 5 years to produce the ultimate fighting dog after which The Cold … Read more ›

Data Scientists, Beware Your Own Arrogance

GitHub streaker

Before joining SendGrid as the Senior Data Scientist, I had a chance to witness a lot of big data research, in both academia and industry. I have observed a number of pitfalls, which I hope to avoid myself, and would like to share them with you. This post is about arrogance, an easily-manifested trap for any data scientist. Fundamentally, the … Read more ›