SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Be an Email Switch Hitter: Inside SendGrid’s Parse Webhook

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Take your email game to the next level by setting up your application to receive email with our Parse Webhook! Join us for our free Parse Webhook webcast on Tuesday, April 29th at 1 PM EDT and become an email switch hitter. Don’t send messages without providing an opportunity for your recipients to respond! The Parse Webhook is an API created by our expert email developers to help you react to customer responses in real time. Run the bases with our Developer Communications Director, Adam DuVander, and our Developer Evangelist at-large, Kunal Batra as they present: Common use cases—social, support, and content

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Automate Your Life with a Bot Army

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When I upset my 8 year old daughter, she sent me a text message with a digital Poop Army. In this post, I want to show you how to create your own digital Army, but instead of Poop, our Army will consist of Bots. And instead of wielding your Bot Army in anger, we will use our Army for peace and happiness. Why do we need a Bot Army? Because there are only 24 hours in a day and we need more like 48 hours these days, so lets train the Bots to handle those extra 24. For the purpose

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First Yahoo, and Now AOL. What Do You Need to Change to Be DMARC Compliant?

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As you probably heard last week, Yahoo updated their DMARC policy so that mail from @yahoo.com accounts will be rejected if it isn’t sent from a Yahoo server. Now, AOL announced they are implementing the same DMARC change. AOL has changed their policy to p=reject in an effort to protect users from unauthorized use and to protect recipients from spoofing attempts. So, how can this affect you? What This Means for Senders Much like we detailed in our blog post An Update on Yahoo’s DMARC Policy, if you’re sending email with AOL.com in the From address field, messages will be

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Host Your Own Disposable Email App

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I like Mailinator. I use it all the time. However, it has had some downtime recently at inopportune times for me. My friend Joël had the idea of creating one’s own disposable email like Mailinator’s. In this post, I’m going to show you how to do just that. It turns out it is pretty easy using modern tools. Generate a RequestBin Visit RequestBin and create a bin. Set Up the Inbound Webhook Visit SendGrid’s Parse Webhook Settings. Set the hostname to 1ii55qy1.webhook.email. Set the url to the url of the bin you created above. Send an Email Go to your

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Track Transactional Email in Real-time

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Historically, it was difficult to track transactional email. Developers were never sure if the email was delivered. There are various reasons email can be tripped up along the way. Email can bounce, ISPs can throttle you or you could be marked as spam. A lot of these problems can be avoided with a transactional email service, which will make sure your emails get delivered. But what about tracking these emails? Both marketing and transactional email can be extremely beneficial to a company, but flying blind to the data means missed opportunities. The type of data you can track includes notifications

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SendGrid is Providing the Event Webhook to All Customers with Bronze Accounts and Higher

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SendGrid is proud to announce that we’re now providing access to our powerful Event Webhook to all of our customers who have a Bronze-level account or higher! We want to help everyone send great email, and one of the best ways to do that is to learn what happens to messages AFTER you hit send. By seeing if the message is delivered, bounced, opened, or clicked on, you can make changes and improve your email campaign. The Event Webhook addition to Bronze accounts allows you to monitor your email activity in real time. The Event Webhook provides notification of events

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Personalization Can Turn Your Emails Into A Product Users Want

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This guest post comes from Bandsintown, the No. 1 concert discovery application. Concert-goers are busy with their work and social life, making it hard to stay up on their favorite bands’ live performances. In fact, about 35% to 40% of seats go unsold every year, primarily because fans don’t know which artists are playing in their area. In live music, your most dedicated fans need you to find them, not the other way around. We created Bandsintown to solve this problem, making sure you’d never miss another live show by your favorite artist, and personalized, geotargeted emails help drive this.

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