SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Your Top Email A/B Testing Questions, Answered

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We had a flood of great questions come in at the end of our webcast Stellar Email Marketing: A/B Testing and CTAs that our presenters Carly Brantz and Jillian Wohlfarth didn’t have time to answer. If you missed it, Jillian answered the CTA focused questions in her latest post and to wrap everything up, Carly answered the A/B testing questions for us below! Q. What’s a baseline for sample size, i.e., it should be a minimum of “x” knowing that the current customer base is small? A. When you are doing an A/B test on your website or on a landing page, you have the advantage

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Email Marketing 101: The Welcome Email

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Your welcome email introduces your subscribers to your email program. It’s your way of saying “hello” and is arguably the most important message you’ll send to your subscribers. To provide more context on why, how, and when you should send welcome emails, we created a new SlideShare, Email Marketing 101: The Welcome Email (below). Whether you’re new to welcome emails, or an expert looking for a refresher, this deck will tell you everything you need to start off on the right foot. You can click through the deck below, or scroll down to skim a few of the main takeaways. Main Takeaways: What is a welcome email? Your

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Scaling Product Management at SendGrid: Part 1 – Growing the Team

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I joined SendGrid in July 2013 as the company’s first Product Management (PM) leader. At that point, the company was four years old, with 150 employees and an impressive revenue growth rate. Installing and optimizing PM at a rapidly scaling company is hard, so I’d like to share some of our learnings as we tackled various challenges, in hopes that it benefits the broader PM and technology community. This post is the first in a series, and addresses the topic of how to grow a PM team. Unifying the Team When I joined SendGrid, we had 3 Product Managers and 1 Designer

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Using a Prototype as an API Product Specification

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As the Developer Experience Product Manager at SendGrid, I am tasked with identifying opportunities, features, and products that involve our API. One thing I have been working on is identifying methods to make communicating my product ideas to the other PMs, Engineers, and customers more effective. I have learned that a monolithic Product Requirements Document (PRD) is a less than ideal way to do this and that a testable interface including the same information as a product specification would be a powerful alternative. The problem with PRDs is that they are often very large and mostly text. It is too easy

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Customer Spotlight: Bandsintown

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At its core, Bandsintown enriches lives by connecting fans with the artists they love. Through the Bandsintown Concerts app, users are able to track artists they love to listen to, and see when they’re coming to town and where they’re performing. Today, over 20 million music lovers have registered with Bandsintown to track their favorite artists and learn about upcoming live performances in their areas. Currently, Bandsintown sends almost 50 million emails each month to their various recipients. While Bandsintown communicates with customers via push, SMS, and email messages, they’ve embraced email as their core communication channel. Bandsintown uses SendGrid

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Email Marketing We’re Geeking Out About

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After working at an email company for close to three years, something will change in you and you’ll never look at your inbox the same way again. Jury’s out on whether it’s for the better or worse, but when my alarm goes off in the morning and I grab my phone off of my nightstand to scan what I missed (hey, no judgement—it’s been almost a whole eight hours!) my inbox is my first destination. It takes a lot to make my heart go aflutter as I’m scrolling through, but the welcome email below from Airbnb did just that. This email delivers a thoughtful and pleasing

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Learning From Black Friday and Cyber Monday: Discounts in Your Subject Lines

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According to The Washington Post, email marketing drove 25% of all online sales on Black Friday. Meanwhile, PracticalEcommerce is reporting that email advertisements accounted for 22% of Cyber Monday orders. Even though Black Friday and Cyber Monday happened a couple months ago, SendGrid’s Data Scientist, Victor Amin, has been looking at the marketing email SendGrid delivered during the largest shopping days of 2015. By analyzing the subject lines and delivery metrics of the marketing email we sent, we’ve come up with some great insights for email marketers, regardless of the time of year. In this post, we’re looking into discounts

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