SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

5 Traits All Email Marketers Should Have

Posted on (0 Comments)

Whether you are aspiring to be an email marketer, or simply looking to hire one, you should be aware of some common basic traits that all individuals who are heavily involved in email should have. After looking at numerous job postings, here are the 5 most common and important traits we found: 1. Attention to Detail – Anyone specializing in email will need extremely solid and detail-oriented copywriting and editing skills. Corporate emails are expected to be perfect grammatically, and when there are errors in a business email, it can drastically change the reader’s impression of the company. 2. Flexibility –

READ MORE »

Changing Your Email Marketing Platform? Remember These 3 Things…

Posted on (0 Comments)

So you’ve decided on a new email marketing platform for your business. Congrats! Whether you found a new solution out of need or due diligence, navigating today’s landscape and picking one of many email service providers is a big part of the battle. But your job isn’t done…depending on the history with your previous service, there are several important pieces you’ll want to include in your transition to the new platform. Here are 3 things to keep in mind: 1. Your assets: Images When it comes to your email images and templates, starting fresh with a new platform gives you

READ MORE »

A DKIM FAQ from SendGrid’s Email Compliance Team

Posted on (0 Comments)

Making sure your email is getting delivered to the right person at the right time in the right frequency with the right message is the key for email deliverability. SendGrid’s email compliance team lives and breathes all things email, but we also know that not everyone shares our passion and knowledge. To better help you get your next email delivered, we’re providing the most frequently asked questions and answers about DKIM: What is DKIM? DKIM stands for Domain Keys Identified Mail. It is a cryptographic technology created by Cisco and Yahoo. DKIM is the 2nd version of this technology, the original version is

READ MORE »

Canadian Email Campaign Tool, Emailicious, is Partnering with SendGrid

Posted on (0 Comments)

SendGrid is happy to announce a new partnership with a great Canadian email marketing product: Emailicious. Emailicious is an intuitive email campaign tool that makes importing lists, segmenting recipients, and sending marketing emails easy. In order to ensure these messages are delivered, they chose to build their platform on top of SendGrid. SendGrid is the largest email infrastructure as a service provider that is the ideal email delivery engine for Emailicious’ product. For users of Emailicious, if they already have a SendGrid account, they can log into their platform and receive a discount on the Emailicious product and simply send

READ MORE »

Browser Testing – All Email Clients are NOT Created Equal

Posted on (0 Comments)

Even a novice email marketer knows how critical testing is to their success. But when we think of testing, what comes to mind is typically an A/B or multivariate test, designed to give the marketer insight into what subject line, from address, or call to action most resonates with their recipient. This type of testing is critical, certainly, but an all-too-often overlooked type of test is browser testing. In this post, I’ll cover some top tips for testing your email across browsers, clients, and devices, and how you should implement them. Tips for Successful Browser Testing Test your campaign before

READ MORE »

What You Need to Know About List-Unsubscribe

Posted on (0 Comments)

Whenever we see changes in the world of deliverability and compliance, we want to make sure people are aware of it. Recently, some changes were made to List-Unsubscribe features, and we thought it was a great opportunity to re-visit the subject. List-unsubscribe is an x-header that allows end-recipients the ability to be removed from a mailing list without clicking the unsubscribe link or hitting the spam/junk button. It was created so consumers who were scared of clicking the unsubscribe link would have an alternate way to opt-out of receiving email that wouldn’t affect the senders reputation. List-unsubscribe is used by

READ MORE »

The Top 5 Code Challenge Posts from the 15 Day Code Challenge

Posted on (0 Comments)

Toward the end of 2014, one of our great developer evangelists, Kunal Batra, took on the challenge of learning 15 new technologies and blogging about them in a Code Challenge series. The Code Challenge series was a great way for Kunal to experiment with new technologies and provide readers with some great new tools and introductions to software they may have been unaware of. Now that some time has passed since his last post in January, we’re looking back on the most popular Code Challenge blogs. Below are the top five posts based on number of visits: 5 – Learning

READ MORE »