Email marketing is a powerful tool for acquiring, engaging, and retaining customers to help your business thrive. This page describes four types of email marketing: email newsletters, acquisition emails, retention emails, and promotional emails.
Email Newsletters are some of the most common and popular forms of email marketing. Use email newsletters to provide your subscribers with timely, expected, and helpful updates from your brand. Include thought leadership or how-tos, announcements about your product or service, insider-peeks into your business, or any other engaging content that adds value to your subscribers’ inboxes.
Effective email newsletters help you:
Use Marketing Campaigns’ Unsubscribe Groups to easily honor the subscription preferences of your users.
Leverage acquisition emails to drive trial and signups among those who have opted into your emails but haven’t yet converted. Send compelling offers or information to show them the value of becoming a paid or active customer.
Acquisition emails are a good way to:
Create a custom field for “Customer Type” in Marketing Campaigns so you can easily segment by whether a user is paid or active.
Advanced email marketers use retention emails as a powerful way to keep hard-won users or customers active. Send a special message to subscribers who haven’t opened an email from you lately, perhaps including a special offer or requesting feedback.
Strong retention emails help you:
Create a segment in Marketing Campaigns based on when a recipient has last opened an email from you to target less engaged users.
Create promotional emails to drive sales or signups or to announce a new offering or a special sale that will entice your audience. Promotional offers are also a great way to encourage existing customers to try something new.
High-impact promotional emails are a great tool to:
Use A/B testing to optimize engagement and conversion.
Email marketing is a powerful way to increase retention, engagement, and revenue. We designed Marketing Campaigns to be easy to learn and efficient to use so that you can achieve results quickly.
Marketing Campaigns offers: