Tracking and evaluating email marketing statistics is essential to the success of any email program. Marketing Campaigns provides robust metrics and analytics so you can make informed, data-based changes to email campaigns.
With Marketing Campaigns, you can dive into the email marketing statistics of individual campaigns and see relevant data for the last seven days, including opens, clicks, bounces, blocks, and drops.
For even more campaign customization, dive into more advanced statistics to see where your messages have been opened, which email providers are being sent to, and what devices recipients are viewing your messages on.
After a campaign has been sent, use the campaign statistics to see A/B test results and to understand how a winner was chosen. You can also choose to select a winner manually based on the test results.
Separate different email types into custom categories so that the performance and success of specific email streams can be evaluated with SendGrid’s statistics.
In addition to looking at the most recent seven days of email marketing statistics, you can download up to thirty days of individual campaign statistics to evaluate on your own and to get more visibility into your program.