Best Practice Guides

Download SendGrid’s complimentary best practice guides to improve your email sending practices and to best take advantage of the SendGrid email delivery platform.

Inbound Parse Webhook Guide

SendGrid’s Inbound Parse Webhook allows messages to be posted directly to your application, database, or any location that can accept JSON data. With this guide, learn how to take best advantage of this webhook so you can:

  • Welcome feedback
  • Interact with your customers
  • Collect valuable data
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Email Segmentation Strategies

With web-based communications infiltrating all segments of life, email has become a primary way that businesses interact with their users. Knowing how to best communicate and market your product or service to customers via email is key to business success and expansion. But not all customers are the same.

Learn to segment by:

  • User and customer activity
  • Demographics of your database
  • Email types and streams
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The ABCs of ISPs

A key to deliverability success is complying with Internet Service Providers (ISPs). But with the email landscape constantly changing, it can be hard to keep up with the latest best practices. At SendGrid, we communicate with ISPs to help stay on top of these changes. In addition, we’ve compiled the top strategies, tools, and tactics for you to gain acceptance by ISPs in our guide, The ABCs of ISPs.

Topics covered in this guide include:

  • The difference between IP and domain reputation
  • Engagement metrics definitions
  • What ISPs have feedback loops
  • A breakdown of specific deliverability tips by ISP
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How to Build a Strong Email Call to Action (CTA)

Once your subscribers have opened your email, your next step is to get them to click. The key to generating a click on your email links is providing a clear and actionable Call to Action (CTA). So how do you optimize this essential part of your email? Our How to Build a Strong Email Call to Action guide will show you how.

The guide covers CTA:

  • Copy Placement
  • Content Tips
  • Design Elements
  • Creative Examples
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Why A/B Testing is Critical to Email Campaign Success

You’ve heard the saying, it’s not what you say, but how you say it. This applies to email too. Senders have a unique opportunity to influence the success of their email campaigns by focusing on three key elements: content, design, and timing. Finding the right mix can be uncovered through systematic testing of your emails. But where do you start? Our guide, Why A/B Testing is Critical to Email Campaign Success explains how.

What’s Inside the Guide:

  • Examples of what to test
  • Explanations of how to test
  • Key takeaways to start your email testing off on the right foot
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How to Authentically Grow Your Email List

One of the biggest challenges when developing your email program can be growing your email list. In order to be an all-star marketer and a white hat email sender, you can’t buy or rent lists. So, how can you organically build your list and your reach? Our guide breaks down 30 tips with examples that can help you do just that.

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How to Warm Up an IP

Warming up your IP shouldn’t be a daunting process—with the right tools and information, you can ensure that you earn a great reputation for your IP and that your emails get delivered. This comprehensive guide explains:

  • How warming up an IP benefits you from both an ISP and a sending perspective
  • How much email to send and when, including sample schedules
  • The right questions to ask your ESP to ensure the process is done right
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Highway to Hell: Top 7 Fastest Ways to Land in the Email Underworld

Even the most well-intentioned email program can be plagued by the pitfalls of the email underworld. Spam traps, blacklists, phishers, and more are all hell-bent on making your email’s journey to the inbox a treacherous one.

Think you know how to keep your email on the right path and avoid temptation? Escape the throes of these 7 Deadly Email Sins to ensure that you’re on the fast track to the inbox.

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How to Be a SendGrid Marketing Solutions Partner

If you think you might be a Marketing Solutions Partner, ask yourself this one important question: Are you sending email on behalf of someone else? If you provide a CRM solution or are a SaaS company or a marketing agency that offers email as a service to your customers, you are a Marketing Solutions Partner. In all of these scenarios, you need a silent partner, like SendGrid, to power your email program while you provide your core services on the frontend.

This guide will walk you through everything you need to know about Marketing Solutions Partnerships at SendGrid.

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Interactive Email Deliverability Guide

Interactive Deliverability Guide

Reaching the inbox is never guaranteed. In this interactive Email Deliverability Guide, through a mix of quizzes, visuals, and checklists, our experts share their top tips on navigating the email landscape. You’ll walk away with key steps you can take right now to improve your deliverability and the overall health of your email program.