TestingMom.com is an online educational resource that provides test-preparation and skill-building for pre-kindergarten through 8th grade students to help parents and students navigate and prepare for scholastic testing at an affordable price.
After navigating the complexities of New York City’s gifted and talented programs and schools with their own children, TestingMom.com co-founders, Karen Quinn and Michael McCurdy, decided to help other parents nationwide via an online portal.
TestingMom.com knows first-hand that education is a personal topic, both for students in gifted and talented programs, and for their parents. They look to email as a way to reach their audience at that level. What began as a few emails a week to their subscriber base, has grown into a sophisticated, time-coordinated system that is vital to the success of TestingMom.com’s subscription offering. Their email content includes:
- Practice questions
- Paid membership content
- Promotions for their IQ Fun Pack game
- Retention emails for existing customers
- Event notifications and details
With paid search, we were limited by what we could say on a landing page. Email allows us to reach people on a personal level—to tell a story about another mom’s experience. What parent doesn’t want to better their child’s education? We have that in each email.
Max St. Lifer
Business Analyst
TestingMom.com is an online educational resource that provides test-preparation and skill-building for pre-kindergarten through 8th grade students. testingmom.com
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With Marketing Campaigns, our whole workflow has become much more dynamic, efficient, and productive. We’re able to create emails at a faster pace and reach customers even more frequently and accurately. It has allowed us to segment based on who our customers are and what they want — in turn allowing us to deliver highly relevant content at the right time for each subscriber.
Twilio SendGrid's easy-to-use API made the implementation of the segmentation seamless with no down time. By effectively targeting and segmenting our users we experienced an immediate impact to the bottom line while increasing our deliverability and lowering our unsubscribe rate.
Ryan McKenna
Sr. Developer