Strava is the social network for athletes. From Olympians to weekend warriors, Strava’s website and mobile applications help millions of athletes track their runs and bike rides, compete with other users, and see what their favorite athletes are doing.
Strava began sending email through Twilio SendGrid in 2011 and has scaled exponentially since. Justin Fritz, Strava’s Email Marketing Manager, says that email communications are critical to the app’s success.
So much of what Strava strives for is engagement and keeping people interested and using the app. Email helps drive people back to the platform in addition to other key communication functions.
Justin Fritz
Email Marketing Manager


We have a very loyal customer base, and we want to make sure our communications are very relevant. We want our email messages to fit our readers, so we make sure they can trust us. Twilio SendGrid assists with our goals of high engagement and driving people back to the app by delivering essential emails.
Justin Fritz
Email Marketing Manager