Case Studies

Strava


Consistent Changes Create Email Successes

PDF Version

Quote

We have a very loyal customer base, and we want to make sure our communications are very relevant. We want our email messages to fit our readers, so we make sure they can trust us. SendGrid assists with our goals of high engagement and driving people back to the app by delivering essential emails.

Summary

Strava is the premier social fitness app that tracks running and cycling activities so that you can keep record of runs and bike rides, compete with friends and other users, and see what your favorite athletes are doing. They began sending transactional email through SendGrid in 2011. Since then, they've scaled exponentially, and they continue to use SendGrid's cloud platform to communicate with their users about different Strava Features. Learn more about Strava’s email program, their Email Marketing Manager, and the specific emails they send through SendGrid by downloading the Strava Case Study above.

Challenge

Strava needs an email solution that allows them to determine what messages are working well and what messages can be altered or removed quickly. They also need an email solution that can scale as quickly as they can while maintaining affordability. You can read about how SendGrid enables Strava to make changes to their email program so their recipients are more engaged and eager to use the app in the full PDF.

Solution

SendGrid’s new Customer Portal provides a fast and impactful look at the performance of their email program that’s better and easier than getting the same charts from other ESPs. This allows them to pinpoint issues and areas to improve very easy. In addition to this, Strava can take advantage of their Customer Success Manager at SendGrid to correct any unforeseen problems that arise.

Results

By paying close attention to recipient behavior, reducing email frequency, and re-evaluating superfluous messages, Strava was able to make improvements in recipient engagement. Strava has also leveraged the programmatic emails sent through SendGrid to offer users unique and exclusive products in the Strava Shop. The resulting messages have very high click-through rates and drive a significant revenue for the business. Download the full PDF to see Strava email examples and graphs of engagement rates.
Location
San Francisco, CA
Website
www.strava.com/
Industry
Benefits
  • Easy integration with highly scalable email infrastructure
  • 24/7 access to email deliverability experts
  • Robust email monitoring and analytics by email campaign
  • Improved email deliverability and customer response
  • Significant cost savings in time, money and engineering resources