MorningCroissant relies on email to help local homeowners in France communicate with travelers looking to book their homes for vacation or business trips. They send approximately 20,000 emails per month to check accommodation availability, confirm bookings, modify reservations, and highlight homes. If those emails don’t make it to subscribers’ inboxes, their guests and hosts can’t complete transactions and MorningCroissant creates a poor customer experience that could cost them revenue.
Before Twilio SendGrid, they used their own servers to send system emails and a free email service provider to send their newsletters, but both failed to deliver their messages. In fact, they estimate that 30% were being caught in spam filters. Plus, they had very little data about their system emails to help troubleshoot the delivery failures, so they needed to find a solution fast to eliminate customer complaints and increase revenues.
After investigating their options, MorningCroissant was impressed by Twilio SendGrid’s reputation, client roster, and online documentation. Integration was easy and only took a few hours to complete. They also found that Twilio SendGrid could support their need to ensure that emails were stored and posted within their platform.
This enabled users to keep a running record of their communications. Once they started to deploy, they immediately had access to reports and analytics that gave them insights into the success of their email program.
Today, MorningCroissant is seeing much better results:
- 98.6% delivery rate for their newsletter
- 99.5% delivery rate for their transactional emails.
And most importantly, the number of bookings they’re processing has increased by 50% due to switching to Twilio SendGrid.