How Lightspeed got started on the right foot with Implementation Services

Situation

Lightspeed’s ecommerce product originally sent email with a basic open-source mail transfer agent. Mathieu and his team discovered that some of their merchants’ unprotected email sign-up pages were being attacked by malicious parties who were trying to overwhelm their victims by flooding them with undesired emails.

These attacks resulted in a large mailbox provider in Europe blocking Lightspeed’s email. This meant that, for example, merchants and their customers weren’t receiving critical notifications about their online store’s activity, putting Lightspeed’s relationship with those clients at risk.

“It’s important for us to have our merchant’s emails delivered quickly and reliably,“ Mathieu says. “We needed to correct this issue as quickly as possible.”

Solution

In order to find the best solution for their clients, Mathieu and his team evaluated two other popular transactional email services. The team decided on Twilio SendGrid. Lightspeed already used Twilio SendGrid for the North American deployment of their ecommerce platform, and Mathieu was confident that it had the feature set to meet the needs of the European deployment.

Mathieu wanted to ensure that Lightspeed eCom’s email program would get started on the right foot so purchased an Implementation Services engagement. In this customized consultation, email experts guided Lightspeed through the account setup process, focusing on:

• IP configuration and warm up
• API and technical implementation
• DNS  authentication configuration and more

“It wasn’t just setting up a new system with just any MTA,” says Mathieu. “It was moving a workload of millions of emails per month to this new platform in a way that makes sense and avoids ramping up too quickly, which can look suspicious to spam protection tools.”

Result