Ladders Has Found that SendGrid “Just Works”

A Unique Situation

As a job site, Ladders faces unique problems and requirements for their email program. Because high engagement with users who are actively seeking new positions drives their business, they need to provide highly-personalized email content. SendGrid’s APIs and webhooks allow Ladders to send custom emails based on things like:

• Location
• Job title
• Goals
• Salary

SendGrid is an ideal email solution for Ladders because our email deliverability platform is built for scaling companies with a large (and growing) user base. Marketing Manager at Ladders, Paige Tintle, says, “We’re confident that our critical email campaigns are going to be sent every single time with SendGrid’s simple, but very sophisticated capabilities.”

An Email-Focused Feature Set

When Ladders switched to a full-service marketing tool from their in-house email solution, they discovered that they were paying for a lot of features they weren’t using and didn’t need. SendGrid solved that problem by providing a robust email solution that offers a few key features to effectively send customized email:

• Subusers and Dedicated IPs – By segmenting the types of email they send, Ladders is able to use SendGrid’s subuser accounts and dedicated IPs to ensure they have the highest deliverability and engagement rates possible.
• Event Webhook – Ladders uses SendGrid’s Event Webhook to retrieve engagement data every time email is sent. With the Event Webhook, they’re able to see which of their users open, click, or even unsubscribe.
• Technical Account Management – As a high-volume sender, Ladders also has an expert Technical Account Manager who monitors their sending and deliverability to help ensure that their emails are reaching recipient inboxes.
• Documentation – SendGrid values transparency, and provides world-class documentation for all of our products and features. This means that Ladders’ engineers can dive into our resources to learn exactly how their email is being handled.

Ultimately, a successful email program is essential for any growing business. While it’s difficult to associate their email with a specific monetary impact, Ladders knows that email delivery and engagement drives traffic to their site, which in turn drives sales, account upgrades, and other types of revenue.

By using SendGrid, Ladders has been able to set up their email program and throw everything they have at it without any issues because according to them, “SendGrid just works.” To learn more about SendGrid’s transactional and marketing email solutions, visit our Email Solutions page, or learn more about Ladders by visiting their homepage.