Ibotta is a premier mobile destination for rewarded shopping on everyday purchases online, in mobile apps, and at retail stores. With 23 million downloads in the United States, Ibotta has paid out $250 million in cash rewards to its users.
Maddie Groves, Marketing Manager at Ibotta, helps lead the planning, building, and execution of lifecycle, transactional, and editorial email campaigns.
Email is the central channel that we use in our hyperpersonalized, omnichannel marketing mix. It‘s the form of communication that we utilize the most to engage and retain our users.
Maddie Groves
Marketing Manager
Ibotta is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. ibotta.com/
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Knowing that we have a group of experts monitoring our email program deliverability performance enables us to focus our resources on creating campaigns that are more personalized, humanized, and timely. Ibotta users in turn receive only the content that is the most meaningful to them. This personalized content increases the money earned by Ibotta users and drives our email marketing ROI.
Maddie Groves
Marketing Manager