GetQuanty is a B2B predictive scoring solution which analyzes the behavior of website, blog, social, and email visitors in real time and automatically adjusts digital marketing campaigns. Founded in 2011 in Paris, the startup now serves hundreds of customers in France including Jabra, Toshiba, and Business France.
Xavier Paulik is the Co-Founder and Associate Director of GetQuanty, ensuring that their technical and product vision is scalable and aligns with customer goals.
Email has a strong impact on growth for ourselves and our customers. A large part of maintaining a relationship is regular communications, and email is a very low cost channel to send targeted messages.
When GetQuanty first launched, Xavier considered a number of cloud-based infrastructure partners. GetQuanty turned to Google Cloud Platform (GCP) based on its:
- Stability and reliability
“A few weeks ago there was a major outage in France affecting millions of websites. I was happy we were on GCP! With GCP, I’m confident that I won’t have any stability issues as we grow,” says Xavier.
“Everything we do results in a structured database. We provide real-time data services and with GCP, we have infrastructure with no limits.”
- Resources to accelerate growth
“As a startup, we need to focus our resources on building product. GCP offers a low cost of human resources. We can provide professional services without a large DevOps team.”
At first, GetQuanty sent emails through an open-source marketing solution. But as the business grew, it became clear they needed a powerful, stable email partner to continue sending user communications.
Seeking an email partner that would be tightly integrated with GCP, Xavier found Twilio SendGrid on the GCP Marketplace and liked that it offered:
- Easy integration with detailed documentation so they could get up and running in minutes
- Deliverability and scale so they could focus on the product instead of managing a growing email program
- Opportunities for growth abroad
We’re scaling and starting to serve customers outside of France. Having an international email service is a good asset because I’m confident it will work everywhere. I’m looking forward to using Twilio SendGrid years from now.
Xavier and his team have confidence in their email program. “I don’t want to spend much time managing email and now I don’t have to worry about it. Twilio SendGrid is saving me time and money because it just works,” says Xavier.
Additionally, the team leveraged flexible APIs and the Event Webhook to build an email solution within the GetQuanty platform for customers to send retargeting campaigns. “This is a great opportunity to provide value to customers,” says Xavier.
Twilio SendGrid and GCP are a perfect fit for GetQuanty because they are:
- Easy to integrate: SendGrid and GCP are straightforward and quick to set up
- Stable and reliable: Xavier has confidence in the high-performance, global infrastructure of SendGrid and GCP
- Scalable: Together, the platforms are capable of handling GetQuanty’s infrastructure needs as it grows
Google Cloud Platform and Twilio SendGrid offer a unique combination of scalability, availability, and simplicity of integration for startups like us. We really appreciate having both platforms seamlessly pre-integrated. It saved us time and money, and gave us an immediate competitive advantage in the market.