We had a great team of engineers that built the engine for foursquare, but their expertise was in the application, not email deliverability. Before partnering with Twilio SendGrid, we didn’t have deliverability experts on hand to diagnose and prevent email deliverability issues like being added to a deny list, and with no alert system in place we were spending valuable cycles reacting to deliverability failures instead focusing on innovation to our core product.
As the business grew, our options were to staff up or outsource. We chose to outsource.
Jon Hoffman
Head of Infrastructure

Email is important to our business so we needed experts that could effectively manage our email deliverability and reputation while our engineering experts focused on enhancing our core product. Our partnership with Twilio SendGrid helps ensure that our emails are not only getting to the right places, but can also scale with our rapid growth. We’re now enjoying email delivery rates of 96% and have saved thousands of dollars in engineering resources. Email deliverability is no longer something we have to worry about, but rather a manageable metric that we can proactively control as we grow our email program.
Jon Hoffman
Head of Infrastructure