Reduction in development time spent on email
Spam reports after implementing SendGrid's tools

CINC (Commissions Inc.) is a real estate technology platform that connects top tier real estate brokers and agents to homebuyers and sellers. CINC works with hundreds of MLS data providers throughout the US and Canada resulting in millions of listings housed within their platform.

This unique exchange attracts active and engaged home buyers to their agent and broker sites providing extensive home buyer data which brokers and agents use to foster deals. Powerful communication and lead generation tools coupled with strategic marketing from CINC professionals result in more leads, increased productivity, and ultimately, faster sales.


CINC (Commissions Inc.) is a real estate technology platform that connects top tier real estate brokers and agents to homebuyers and sellers. www.commissionsinc.com


Atlanta, GA


Solutions Used

SendGrid API and SMTP

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CINC uses email as a primary communication channel, enabling brokers and agents to deliver customized, targeted messages to homebuyers and sellers in the form of property alerts.

As a startup, CINC originally delivered email over a Microsoft SMTP server. However, from the founders’ experience at his previous company, CareerBuilder.com, he knew first-hand the long-term implications of building and maintaining a robust email program in-house:

  • CINC would have no visibility into their delivery and response metrics — a situation they knew would be problematic as their client list grew and they needed insight to the productivity of their email campaigns.
  • Additionally, CINC would have the resource burden of running their own email server and the headaches that came along with it, spending valuable time on email management.
  • Without hiring additional personnel, CINC would also lack the internal deliverability expertise they need for maintaining fast and consistent delivery of their email messages. As a start-up, CINC needed to focus resources on building their powerful real estate technology platform, not managing email.


CINC reviewed a few email service providers and found SendGrid to be the solution needed to flawlessly deliver and manage email without committing extensive resources to the process.

By integrating SendGrid with their backend systems, a process which only took a few minutes, CINC gained access to:

  • Real-time analytics and performance feedback with SendGrid’s powerful Event Webhook to allow the CINC team to take a more proactive approach with their email campaigns.
  • A suite of tools to manage their email architecture including a Sub-user API with the ability to create whitelabeled child accounts for CINC’s brokers and agents, assign login credentials for clients, and monitor activity and results. This not only empowers clients, but helps to maintain their overall reputation to ensure high email delivery rates.
  • SendGrid’s team of experts in deliverability, who provided CINC with ongoing senior technical support and account management, email performance monitoring tools, and email delivery expertise, adding SendGrid’s experts as partners to CINC’s team.


After switching from their in-house solution to SendGrid, Matthew and his team experienced:

  • Reduction of spam reports to .07%, reflecting CINC’s adoption of feedback loops to monitor their sending reputation.
  • Time savings: development time spent on email decreased from 10% to 2%.
  • Peace of mind with proactive management from SendGrid’s team of email experts.
SendGrid is an incredible tech solution with a dedicated team that serves as an extension of our organization. Their proactive approach to managing our account helps us avoid potential reputation bottlenecks by troubleshooting and suggesting solutions before anything major happens. As a result, we’ve never had any major issues with our email deliverability. There’s simply no other solution like SendGrid.

Matthew Swanson Chief Software Architect

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