App Development Shop cloudThing Solves Email With SendGrid

Challenge

Fran and his team have designed and built a number of messaging platforms serving over 2 million users, so they have a deep understanding of email.

In 2013, cloudThing needed to implement email for an event booking platform for a client. Fran and his team knew from experience that managing an email program in-house is very resource intensive and instead decided to search for a cloud-based email partner.

“There’s so much to think about to ensure successful delivery of emails,” says Fran. “Managing email deliverability would have been an ongoing effort on our side and we just wanted to get back to what we do best—building apps.”

Solution

cloudThing is very intentional with selecting the most reliable and cost-effective SaaS partners. “We pay a lot of attention to the cloud services available to us,” Fran says. “These services are ultimately what we sell as our software development capabilities.” When selecting an email vendor, Fran and his team needed a solution that would have:

• Powerful APIs that are easy to integrate with their client’s apps, avoiding the cost and complexity of building and maintaining their own email infrastructure.
• The ability to manage multiple accounts and provide customized access so that cloudThing can easily dive in and out of client accounts from one vantage point.
• Reporting capabilities so that cloudThing can track the deliverability performance of their clients to see results and easily spot areas of improvement.

cloudThing ultimately selected SendGrid as its email partner for this client. Satisfied with SendGrid’s deliverability and ease of integration, Fran and his team have used SendGrid for email requirements ever since.

Results

SendGrid is an essential part of cloudThing’s offerings. Now Fran and his team never need to worry about email delivery, and can spend their valuable time building apps that delight their clients. “We’re great believers in allowing cloud providers to do what they do best so that we can worry about other problems that aren’t so easily solved,” says Fran.

With SendGrid, one of cloudThing’s high email volume clients has achieved deliverability rates over 97%, indicating a healthy, hands-off email program.

The Bottom Line

SendGrid is a perfect fit for cloudThing’s email program because of our:

• Ease of integration. SendGrid’s SMTP relay and flexible APIs helps easily meet your client’s needs, expanding and enhancing your offerings.
• Deliverability. With over 1 trillion emails sent from our platform to date, senders can feel confident that SendGrid will delivery all email messages.
• Cost efficiency. Manage clients from one account, and offer a pricing model that scales with their growing email needs