Scaling Local Marketing for National Brands – How Balihoo uses SendGrid and TwilioPDF Version
- Preference for phone conversation. Even for customers locating businesses online and who are exposed to web response channels, they almost always want to speak to someone on the phone before using chat or other communication.
- Twilio call tracking numbers are one of the best ways for brand marketers to track ROI. Balihoo now insists that brands include local Twilio call tracking numbers on their local websites and in all associated digital tactics so they know what impact they’re having locally.
- Leads and email addresses obtained through local and national tactics are useless if left to sit idly. SendGrid enables brands to activate local leads through a scalable, proven, and worry-free email infrastructure.
- After discovering a brand’s local website, customers are nearly 20x more likely to contact a representative by phone than by online form.
- Currently, Balihoo customers report that triggered, local email campaigns drive 1200% greater ROI over non-local email efforts.