You’ve heard the saying, it’s not what you say, but how you say it. This applies to email too. Senders have a unique opportunity to influence the success of their email campaigns by focusing on three key elements: content, design, and timing. Finding the right mix can be uncovered through systematic testing of your emails. But where do you start? Our guide, Why A/B Testing is Critical to Email Campaign Success explains how.
What’s Inside the Guide:
- Examples of what to test
- Explanations of how to test
- Key takeaways to start your email testing off on the right foot