Top 10 Tips and Tricks to Stay Out of the Spam Folder Table of Contents If your customers depend on receiving emails for password changes, friend requests, or purchase confirmations, losing an email to the spam folder could result in revenue loss. Our Top 10 Tips and Tricks to Stay Out of the Spam Folder guide provides the insight and actionable tips that will improve your sender reputation and position your email program as one worthy of the inbox. Learn how to: Monitor your sender reputation and what to do if you see it slipping. Optimize content for both machines (Internet Service Providers) and your recipients. Recognize spam myths – learn why following some former best practices may no longer be helping you stay out of the spam folder.