A key to deliverability success is complying with Internet Service Providers (ISPs). But with the email landscape constantly changing, it can be hard to keep up with the latest best practices. At SendGrid, we communicate with ISPs to help stay on top of these changes. In addition, we’ve compiled the top strategies, tools, and tactics for you to gain acceptance by ISPs in our guide, The ABCs of ISPs.
Topics covered in this guide include:
- The difference between IP and domain reputation
- Engagement metrics definitions
- What ISPs have feedback loops
- A breakdown of specific deliverability tips by ISP