Stellar Email Marketing: A/B Testing and CTAs

Stellar Email Marketing: A/B Testing and CTAs

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If you want to rocket your email engagement metrics out of this world, you won’t be able to do it without a solid A/B testing plan and strong calls to action (CTAs). With a foundation in A/B testing and the knowledge of how to craft killer, compelling CTAs, you’ll be ready to rock your email program in 2016! Learn:

  • What an A/B test is and how to build one
  • What constitutes a good test
  • How to create compelling CTAs
  • How to avoid common CTA mistakes