Great Expectations: Setting Your Email Marketing Up For Success

Great Expectations: Setting Your Email Marketing Up For Success

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If there’s one practice we can’t recommend enough for a successful email marketing program, it’s setting expectations right from the start! Most spam complaints come from unexpected mail, so do yourself (and your users) a favor by making it clear what they are opting in for right at the point of sign up.

Join us as we dive into:

  • Why setting user expectations is important
  • Wha does setting user expectations look like?
  • The importance of the preference center
  • Specific examples for different industries
  • What to do if you didn’t set the right expectations