2016 Global Email Benchmark Report


TABLE OF CONTENTS

SendGrid’s inaugural Global Email Benchmark Report dives into the engagement metrics of email sent through SendGrid to help you improve your sending strategy and increase the effectiveness of your email program. The insights and data for this report came from 30 billion emails from about 100,000 different senders to over 1.5 billion different recipients.

  • Benchmark email metrics for monthly send rate, open rate, and click-to-open rate.
  • The top 5 inbox providers and devices or platforms used by recipients in the countries SendGrid customers send to most often.
  • Advice from SendGrid experts on how senders in each industry could alter their email programs to improve engagement.

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