Email Volume by Industry and State

While compiling data for SendGrid's Global Email Benchmark Report, we also calculated top industries by state based on where recipients interact with emails from senders in each industry. Select an industry, or click on a state, to see which industries are sending the most email.

While compiling data for SendGrid's Global Email Benchmark Report, we also calculated top industries by state based on where recipients interact with emails from senders in each industry. Select an industry, or click on a state, to see which industries are sending the most email.

Application Development Shops is among the top three industries in these states for email volume.

Top Industries for Email Volume

About this Data

The email data presented here are from the industries that send email through SendGrid. We documented the three industries that are over-represented for email volume in each state, which we compared to the email volume for the same industries in all other states.

AL

Alabama

Education / Training: #1 Recipients: 26,109 Clicks: 42,317 Agency / Consulting: #2 Recipients: 10,198 Clicks: 37,082 Insurance: #3 Recipients: 1,948 Clicks: 2,429
AK

Alaska

Daily Deals / eCoupons: #1 Recipients: 3,339 Clicks: 3,655 Politics / Advocacy: #2 Recipients: 478 Clicks: 1,005 Agency / Consulting: #3 Recipients: 1,624 Clicks: 5,557
AZ

Arizona

Entertainment / Events: #1 Recipients: 73,139 Clicks: 88,553 Retail: #2 Recipients: 11,183 Clicks: 12,911 Marketing / Advertising: #3 Recipients: 39,976 Clicks: 83,334
AR

Arkansas

Religious / Spiritual: #1 Recipients: 579 Clicks: 787 Insurance: #2 Recipients: 1,089 Clicks: 1,337 Gaming: #3 Recipients: 1,333 Clicks: 3,229
CA

California

Dating Sites: #1 Recipients: 39,287 Clicks: 123,018 Entertainment / Events: #2 Recipients: 580,390 Clicks: 965,407 Media / Publishing: #3 Recipients: 89,113 Clicks: 139,583
CO

Colorado

eCommerce: #1 Recipients: 203,356 Clicks: 372,497 Entertainment / Events: #2 Recipients: 80,274 Clicks: 108,013 Technology: #3 Recipients: 119,265 Clicks: 240,383
CT

Connecticut

Career / Job Search: #1 Recipients: 19,270 Clicks: 50,357 Real Estate: #2 Recipients: 15,892 Clicks: 44,520 Daily Deals / eCoupons: #3 Recipients: 20,428 Clicks: 29,484
DE

Delaware

Education / Training: #1 Recipients: 6,197 Clicks: 11,649 Real Estate: #2 Recipients: 2,887 Clicks: 6,801 Dating Sites: #3 Recipients: 590 Clicks: 1,892
DC

District of Columbia

Mobile App: #1 Recipients: 8,584 Clicks: 11,286 Technology: #2 Recipients: 38,850 Clicks: 64,564 Real Estate: #3 Recipients: 7,250 Clicks: 13,290
FL

Florida

Telecommunications: #1 Recipients: 16,288 Clicks: 20,685 Career / Job Search: #2 Recipients: 109,805 Clicks: 274,007 Real Estate: #3 Recipients: 89,727 Clicks: 301,709
GA

Georgia

Agency / Consulting: #1 Recipients: 34,636 Clicks: 132,181 Real Estate: #2 Recipients: 36,881 Clicks: 96,126 Career / Job Search: #3 Recipients: 43,897 Clicks: 110,345
HI

Hawaii

Application Development Shop: #1 Recipients: 2,812 Clicks: 4,325 Media / Publishing: #2 Recipients: 2,147 Clicks: 3,365 Entertainment / Events: #3 Recipients: 10,489 Clicks: 13,526
ID

Idaho

Politics / Advocacy: #1 Recipients: 960 Clicks: 2,242 Retail: #2 Recipients: 2,081 Clicks: 2,311 Health / Fitness: #3 Recipients: 25,340 Clicks: 38,447
IL

Illinois

Daily Deals / eCoupons: #1 Recipients: 67,898 Clicks: 115,548 Career / Job Search: #2 Recipients: 56,190 Clicks: 142,779 Real Estate: #3 Recipients: 44,422 Clicks: 129,640
IN

Indiana

Religious / Spiritual: #1 Recipients: 1,602 Clicks: 2,355 Career / Job Search: #2 Recipients: 20,896 Clicks: 52,886 Insurance: #3 Recipients: 3,179 Clicks: 4,063
IA

Iowa

Health / Fitness: #1 Recipients: 63,708 Clicks: 94,252 Religious / Spiritual: #2 Recipients: 474 Clicks: 722 Entertainment / Events: #3 Recipients: 23,031 Clicks: 26,552
KS

Kansas

Financial Services: #1 Recipients: 7,383 Clicks: 11,566 Religious / Spiritual: #2 Recipients: 614 Clicks: 839 Technology: #3 Recipients: 36,144 Clicks: 70,412
KY

Kentucky

Retail: #1 Recipients: 6,673 Clicks: 8,173 Health / Fitness: #2 Recipients: 73,250 Clicks: 110,160 Daily Deals / eCoupons: #3 Recipients: 11,939 Clicks: 16,960
LA

Louisiana

eCommerce: #1 Recipients: 102,507 Clicks: 163,126 Insurance: #2 Recipients: 2,138 Clicks: 2,554 Media / Publishing: #3 Recipients: 5,803 Clicks: 11,763
ME

Maine

Media / Publishing: #1 Recipients: 1,804 Clicks: 2,944 Health / Fitness: #2 Recipients: 22,732 Clicks: 35,689 Gaming: #3 Recipients: 719 Clicks: 1,722
MD

Maryland

Daily Deals / eCoupons: #1 Recipients: 42,901 Clicks: 71,468 Real Estate: #2 Recipients: 27,215 Clicks: 63,876 Technology: #3 Recipients: 128,078 Clicks: 248,230
MA

Massachusetts

eCommerce: #1 Recipients: 245,997 Clicks: 396,968 Technology: #2 Recipients: 142,268 Clicks: 354,921 Dating Sites: #3 Recipients: 5,186 Clicks: 16,882
MI

Michigan

Religious / Spiritual: #1 Recipients: 2,514 Clicks: 3,806 Real Estate: #2 Recipients: 29,105 Clicks: 84,667 Health / Fitness: #3 Recipients: 201,008 Clicks: 314,635
MN

Minnesota

Education / Training: #1 Recipients: 43,171 Clicks: 83,950 Technology: #2 Recipients: 84,467 Clicks: 173,027 Agency / Consulting: #3 Recipients: 14,518 Clicks: 53,941
MS

Mississippi

Professional Services: #1 Recipients: 895 Clicks: 1,749 Entertainment / Events: #2 Recipients: 16,854 Clicks: 19,306 Religious / Spiritual: #3 Recipients: 439 Clicks: 568
MO

Missouri

Technology: #1 Recipients: 76,217 Clicks: 155,466 Professional Services: #2 Recipients: 2,523 Clicks: 5,299 Daily Deals / eCoupons: #3 Recipients: 19,273 Clicks: 32,785
MT

Montana

Politics / Advocacy: #1 Recipients: 557 Clicks: 1,398 Application Development Shop: #2 Recipients: 1,518 Clicks: 2,803 Media / Publishing: #3 Recipients: 1,229 Clicks: 1,967
NE

Nebraska

Health / Fitness: #1 Recipients: 46,406 Clicks: 68,013 Retail: #2 Recipients: 3,044 Clicks: 3,471 Religious / Spiritual: #3 Recipients: 347 Clicks: 468
NV

Nevada

Media / Publishing: #1 Recipients: 4,470 Clicks: 6,714 Entertainment / Events: #2 Recipients: 23,060 Clicks: 34,968 Dating Sites: #3 Recipients: 1,550 Clicks: 4,563
NH

New Hampshire

Insurance: #1 Recipients: 879 Clicks: 1,083 Technology: #2 Recipients: 18,780 Clicks: 44,641 Health / Fitness: #3 Recipients: 28,567 Clicks: 43,890
NJ

New Jersey

Technology: #1 Recipients: 172,036 Clicks: 344,153 Dating Sites: #2 Recipients: 7,488 Clicks: 23,750 Career / Job Search: #3 Recipients: 40,686 Clicks: 123,216
NM

New Mexico

Application Development Shop: #1 Recipients: 3,165 Clicks: 5,350 Entertainment / Events: #2 Recipients: 14,193 Clicks: 17,272 Politics / Advocacy: #3 Recipients: 929 Clicks: 2,337
NY

New York

Dating Sites: #1 Recipients: 17,699 Clicks: 56,177 Entertainment / Events: #2 Recipients: 239,945 Clicks: 518,527 Mobile App: #3 Recipients: 50,658 Clicks: 73,673
NC

North Carolina

Real Estate: #1 Recipients: 29,537 Clicks: 82,194 Retail: #2 Recipients: 16,276 Clicks: 18,932 Insurance: #3 Recipients: 5,145 Clicks: 6,460
ND

North Dakota

Health / Fitness: #1 Recipients: 13,370 Clicks: 19,626 Agency / Consulting: #2 Recipients: 1,558 Clicks: 4,961 Financial Services: #3 Recipients: 1,425 Clicks: 2,239
OH

Ohio

Career / Job Search: #1 Recipients: 43,068 Clicks: 108,254 Insurance: #2 Recipients: 6,248 Clicks: 7,835 Health / Fitness: #3 Recipients: 249,100 Clicks: 384,763
OK

Oklahoma

eCommerce: #1 Recipients: 57,404 Clicks: 109,788 Religious / Spiritual: #2 Recipients: 546 Clicks: 687 Retail: #3 Recipients: 3,856 Clicks: 4,591
OR

Oregon

Government: #1 Recipients: 7,827 Clicks: 12,226 Entertainment / Events: #2 Recipients: 53,264 Clicks: 73,319 Application Development Shop: #3 Recipients: 11,167 Clicks: 19,836
PA

Pennsylvania

Agency / Consulting: #1 Recipients: 40,692 Clicks: 95,755 Retail: #2 Recipients: 21,392 Clicks: 24,349 Technology: #3 Recipients: 188,397 Clicks: 385,333
RI

Rhode Island

Dating Sites: #1 Recipients: 859 Clicks: 2,545 Application Development Shop: #2 Recipients: 2,740 Clicks: 4,710 Agency / Consulting: #3 Recipients: 3,065 Clicks: 9,683
SC

South Carolina

Insurance: #1 Recipients: 2,259 Clicks: 2,935 Real Estate: #2 Recipients: 10,626 Clicks: 27,711 Career / Job Search: #3 Recipients: 12,379 Clicks: 32,503
SD

South Dakota

Financial Services: #1 Recipients: 3,018 Clicks: 3,801 Marketing / Advertising: #2 Recipients: 7,135 Clicks: 13,527 Health / Fitness: #3 Recipients: 13,147 Clicks: 19,413
TN

Tennessee

Agency / Consulting: #1 Recipients: 15,586 Clicks: 63,023 Retail: #2 Recipients: 9,396 Clicks: 11,025 Insurance: #3 Recipients: 2,857 Clicks: 3,603
TX

Texas

Career / Job Search: #1 Recipients: 117,526 Clicks: 305,987 Entertainment / Events: #2 Recipients: 297,613 Clicks: 377,352 Real Estate: #3 Recipients: 83,502 Clicks: 239,121
UT

Utah

Gaming: #1 Recipients: 3,598 Clicks: 4,712 Entertainment / Events: #2 Recipients: 29,466 Clicks: 34,560 Insurance: #3 Recipients: 1,485 Clicks: 1,895
VT

Vermont

Professional Services: #1 Recipients: 409 Clicks: 557 Marketing / Advertising: #2 Recipients: 5,579 Clicks: 9,252 Media / Publishing: #3 Recipients: 1,032 Clicks: 1,630
VA

Virginia

Technology: #1 Recipients: 153,004 Clicks: 312,805 Agency / Consulting: #2 Recipients: 26,670 Clicks: 91,213 Daily Deals / eCoupons: #3 Recipients: 40,797 Clicks: 68,618
WA

Washington

Retail: #1 Recipients: 18,981 Clicks: 21,057 Technology: #2 Recipients: 142,812 Clicks: 286,589 Mobile App: #3 Recipients: 22,243 Clicks: 31,183
WV

West Virginia

Professional Services: #1 Recipients: 543 Clicks: 1,199 Gaming: #2 Recipients: 869 Clicks: 1,807 Religious / Spiritual: #3 Recipients: 261 Clicks: 372
WI

Wisconsin

Health / Fitness: #1 Recipients: 113,973 Clicks: 173,845 Insurance: #2 Recipients: 2,346 Clicks: 2,870 Daily Deals / eCoupons: #3 Recipients: 16,298 Clicks: 22,354
WY

Wyoming

Politics / Advocacy: #1 Recipients: 358 Clicks: 891 Health / Fitness: #2 Recipients: 8,517 Clicks: 12,933 Agency / Consulting: #3 Recipients: 969 Clicks: 3,935

Download the Global Email Benchmark Report for more data like this!

The Global Email Benchmark Report provides you with comprehensive email data for the top industries SendGrid delivers mail for. You can use this report to:

  • Refine recipient personas and determine what the average email recipient you send to looks like.
  • Determine how many of your recipients are male or female to identify areas for more targeted content.
  • See how much of your industry's emails are read on mobile and non-mobile devices.
  • Gauge which inbox providers are used in the countries you're sending to optimize your messages.
  • Decide if your industry sends too much or too little each month, and increase or decrease your sends accordingly.

Download the Full Report