Email Volume by Industry and State

While compiling data for SendGrid’s Global Email Benchmark Report, we calculated top industries by state based on where recipients interact with emails from senders in each industry. Select an industry, or click on a state, to see which industries are sending the most email.

Select an Industry
Application Development Shops is among the top three industries in these states for email volume.

Top Industries for Email Volume

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AL

Alabama

Professional Services: #1 Recipients: 0 Clicks: 0 Agency / Consulting: #2 Recipients: 0 Clicks: 0 Religious / Spiritual: #3 Recipients: 0 Clicks: 0
AK

Alaska

Professional Services: #1 Recipients: 0 Clicks: 0 Politics / Advocacy: #2 Recipients: 0 Clicks: 0 Telecommunications: #3 Recipients: 0 Clicks: 0
AZ

Arizona

Insurance: #1 Recipients: 0 Clicks: 0 Mobile App: #2 Recipients: 0 Clicks: 0 Marketing / Advertising: #3 Recipients: 0 Clicks: 0
AR

Arkansas

Religious / Spiritual: #1 Recipients: 0 Clicks: 0 Professional Services: #2 Recipients: 0 Clicks: 0 Agency / Consulting: #3 Recipients: 0 Clicks: 0
CA

California

Travel / Hospitality: #1 Recipients: 0 Clicks: 0 Insurance: #2 Recipients: 0 Clicks: 0 Professional Services: #3 Recipients: 0 Clicks: 0
CO

Colorado

Application Development Shop: #1 Recipients: 0 Clicks: 0 Dating Sites: #2 Recipients: 0 Clicks: 0 Government: #3 Recipients: 0 Clicks: 0
CT

Connecticut

Insurance: #1 Recipients: 0 Clicks: 0 Real Estate: #2 Recipients: 0 Clicks: 0 Career / Job Search: #3 Recipients: 0 Clicks: 0
DE

Delaware

Gaming: #1 Recipients: 0 Clicks: 0 Real Estate: #2 Recipients: 0 Clicks: 0 Politics / Advocacy: #3 Recipients: 0 Clicks: 0
FL

Florida

Financial Services: #1 Recipients: 0 Clicks: 0 Real Estate: #2 Recipients: 0 Clicks: 0 Dating Sites: #3 Recipients: 0 Clicks: 0
GA

Georgia

Dating Sites: #1 Recipients: 0 Clicks: 0 Financial Services: #2 Recipients: 0 Clicks: 0 Real Estate: #3 Recipients: 0 Clicks: 0
HI

Hawaii

Politics / Advocacy: #1 Recipients: 0 Clicks: 0 Application Development Shop: #2 Recipients: 0 Clicks: 0 Religious / Spiritual: #3 Recipients: 0 Clicks: 0
ID

Idaho

Application Development Shop: #1 Recipients: 0 Clicks: 0 Marketing / Advertising: #2 Recipients: 0 Clicks: 0 Retail: #3 Recipients: 0 Clicks: 0
IL

Illinois

Dating Sites: #1 Recipients: 0 Clicks: 0 Mobile App: #2 Recipients: 0 Clicks: 0 Application Development Shop: #3 Recipients: 0 Clicks: 0
IN

Indiana

Professional Services: #1 Recipients: 0 Clicks: 0 Insurance: #2 Recipients: 0 Clicks: 0 Career / Job Search: #3 Recipients: 0 Clicks: 0
IA

Iowa

Professional Services: #1 Recipients: 0 Clicks: 0 Other: #2 Recipients: 0 Clicks: 0 eCommerce: #3 Recipients: 0 Clicks: 0
KS

Kansas

Financial Services: #1 Recipients: 0 Clicks: 0 Agency / Consulting: #2 Recipients: 0 Clicks: 0 Daily Deals / eCoupons: #3 Recipients: 0 Clicks: 0
KY

Kentucky

Professional Services: #1 Recipients: 0 Clicks: 0 Online Marketing: #2 Recipients: 0 Clicks: 0 Retail: #3 Recipients: 0 Clicks: 0
LA

Louisiana

Real Estate: #1 Recipients: 0 Clicks: 0 Media / Publishing: #2 Recipients: 0 Clicks: 0 Entertainment / Events: #3 Recipients: 0 Clicks: 0
ME

Maine

Retail: #1 Recipients: 0 Clicks: 0 Politics / Advocacy: #2 Recipients: 0 Clicks: 0 Application Development Shop: #3 Recipients: 0 Clicks: 0
MD

Maryland

Daily Deals / eCoupons: #1 Recipients: 0 Clicks: 0 Application Development Shop: #2 Recipients: 0 Clicks: 0 Mobile App: #3 Recipients: 0 Clicks: 0
MA

Massachusetts

Application Development Shop: #1 Recipients: 0 Clicks: 0 Dating Sites: #2 Recipients: 0 Clicks: 0 Politics / Advocacy: #3 Recipients: 0 Clicks: 0
MI

Michigan

Marketing / Advertising: #1 Recipients: 0 Clicks: 0 Real Estate: #2 Recipients: 0 Clicks: 0 Professional Services: #3 Recipients: 0 Clicks: 0
MN

Minnesota

Application Development Shop: #1 Recipients: 0 Clicks: 0 Other: #2 Recipients: 0 Clicks: 0 Technology: #3 Recipients: 0 Clicks: 0
MS

Mississippi

Professional Services: #1 Recipients: 0 Clicks: 0 Media / Publishing: #2 Recipients: 0 Clicks: 0 Career / Job Search: #3 Recipients: 0 Clicks: 0
MO

Missouri

Telecommunications: #1 Recipients: 0 Clicks: 0 Professional Services: #2 Recipients: 0 Clicks: 0 Daily Deals / eCoupons: #3 Recipients: 0 Clicks: 0
MT

Montana

Telecommunications: #1 Recipients: 0 Clicks: 0 Other: #2 Recipients: 0 Clicks: 0 Politics / Advocacy: #3 Recipients: 0 Clicks: 0
NE

Nebraska

Agency / Consulting: #1 Recipients: 0 Clicks: 0 Health / Fitness: #2 Recipients: 0 Clicks: 0 Travel / Hospitality: #3 Recipients: 0 Clicks: 0
NV

Nevada

Mobile App: #1 Recipients: 0 Clicks: 0 Professional Services: #2 Recipients: 0 Clicks: 0 Dating Sites: #3 Recipients: 0 Clicks: 0
NH

New Hampshire

Application Development Shop: #1 Recipients: 0 Clicks: 0 Retail: #2 Recipients: 0 Clicks: 0 Real Estate: #3 Recipients: 0 Clicks: 0
NJ

New Jersey

Dating Sites: #1 Recipients: 0 Clicks: 0 Application Development Shop: #2 Recipients: 0 Clicks: 0 Online Marketing: #3 Recipients: 0 Clicks: 0
NM

New Mexico

Application Development Shop: #1 Recipients: 0 Clicks: 0 Marketing / Advertising: #2 Recipients: 0 Clicks: 0 Entertainment / Events: #3 Recipients: 0 Clicks: 0
NY

New York

Application Development Shop: #1 Recipients: 0 Clicks: 0 Politics / Advocacy: #2 Recipients: 0 Clicks: 0 Mobile App: #3 Recipients: 0 Clicks: 0
NC

North Carolina

Professional Services: #1 Recipients: 0 Clicks: 0 Real Estate: #2 Recipients: 0 Clicks: 0 Retail: #3 Recipients: 0 Clicks: 0
ND

North Dakota

Financial Services: #1 Recipients: 0 Clicks: 0 Marketing / Advertising: #2 Recipients: 0 Clicks: 0 Retail: #3 Recipients: 0 Clicks: 0
OH

Ohio

Education / Training: #1 Recipients: 0 Clicks: 0 Travel / Hospitality: #2 Recipients: 0 Clicks: 0 Social Media / Networking: #3 Recipients: 0 Clicks: 0
OK

Oklahoma

Professional Services: #1 Recipients: 0 Clicks: 0 Agency / Consulting: #2 Recipients: 0 Clicks: 0 Real Estate: #3 Recipients: 0 Clicks: 0
OR

Oregon

Application Development Shop: #1 Recipients: 0 Clicks: 0 Government: #2 Recipients: 0 Clicks: 0 Politics / Advocacy: #3 Recipients: 0 Clicks: 0
PA

Pennsylvania

Retail: #1 Recipients: 0 Clicks: 0 Real Estate: #2 Recipients: 0 Clicks: 0 eCommerce: #3 Recipients: 0 Clicks: 0
RI

Rhode Island

Application Development Shop: #1 Recipients: 0 Clicks: 0 Gaming: #2 Recipients: 0 Clicks: 0 Retail: #3 Recipients: 0 Clicks: 0
SC

South Carolina

Professional Services: #1 Recipients: 0 Clicks: 0 Real Estate: #2 Recipients: 0 Clicks: 0 Religious / Spiritual: #3 Recipients: 0 Clicks: 0
SD

South Dakota

Agency / Consulting: #1 Recipients: 0 Clicks: 0 Financial Services: #2 Recipients: 0 Clicks: 0 Professional Services: #3 Recipients: 0 Clicks: 0
TN

Tennessee

Professional Services: #1 Recipients: 0 Clicks: 0 Insurance: #2 Recipients: 0 Clicks: 0 Real Estate: #3 Recipients: 0 Clicks: 0
TX

Texas

Media / Publishing: #1 Recipients: 0 Clicks: 0 Dating Sites: #2 Recipients: 0 Clicks: 0 Entertainment / Events: #3 Recipients: 0 Clicks: 0
UT

Utah

Application Development Shop: #1 Recipients: 0 Clicks: 0 Insurance: #2 Recipients: 0 Clicks: 0 Other: #3 Recipients: 0 Clicks: 0
VT

Vermont

Politics / Advocacy: #1 Recipients: 0 Clicks: 0 Application Development Shop: #2 Recipients: 0 Clicks: 0 Retail: #3 Recipients: 0 Clicks: 0
VA

Virginia

Politics / Advocacy: #1 Recipients: 0 Clicks: 0 Insurance: #2 Recipients: 0 Clicks: 0 Social Media / Networking: #3 Recipients: 0 Clicks: 0
WA

Washington

Health / Fitness: #1 Recipients: 0 Clicks: 0 Technology: #2 Recipients: 0 Clicks: 0 Dating Sites: #3 Recipients: 0 Clicks: 0
WV

West Virginia

Professional Services: #1 Recipients: 0 Clicks: 0 Daily Deals / eCoupons: #2 Recipients: 0 Clicks: 0 Media / Publishing: #3 Recipients: 0 Clicks: 0
WI

Wisconsin

Education / Training: #1 Recipients: 0 Clicks: 0 Religious / Spiritual: #2 Recipients: 0 Clicks: 0 Marketing / Advertising: #3 Recipients: 0 Clicks: 0
WY

Wyoming

Agency / Consulting: #1 Recipients: 0 Clicks: 0 Government: #2 Recipients: 0 Clicks: 0 Telecommunications: #3 Recipients: 0 Clicks: 0

About this Data

The email data presented here are from the industries that send email through SendGrid. We documented the three industries that are over-represented for email volume in each state, which we compared to the email volume for the same industries in all other states.

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The Global Email Benchmark Report provides you with comprehensive email data for the top industries SendGrid delivers mail for. You can use this report to:

  • Refine recipient personas and determine what the average email recipient you send to looks like.
  • Determine how many of your recipients are male or female to identify areas for more targeted content.
  • See how much of your industry's emails are read on mobile and non-mobile devices.
  • Gauge which inbox providers are used in the countries you're sending to optimize your messages.
  • Decide if your industry sends too much or too little each month, and increase or decrease your sends accordingly.