Email Segmentation Strategies

Email Segmentation Strategies

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With web-based communications infiltrating all segments of life, email has become a primary way that businesses interact with their users. Knowing how to best communicate and market your product or service to customers via email is key to business success and expansion. But not all customers are the same.

Learn to segment by:

  • User and customer activity
  • Demographics of your database
  • Email types and streams