Sendgrid

Email Marketing 101 Tips

Strategy, Your Welcome Email, and Content

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Building a new email marketing strategy can be daunting. But with the right foundation, it can be easier than you think. We’ve created an Email Marketing 101 series to help you tackle all your email marketing questions from the get go. Learn how to develop your initial strategy (using our easy to remember sending framework), write compelling content, and make the right first impression.

Email Marketing 101: Strategy

Determining your strategy before you hit send guarantees you have a solid foundation on which to build your email program. First, develop the purpose of your message, and then follow our mantra of sending the right message, to the right person, at the right time, with the right frequency. Learn how to put each to use in this step-by-step deck.


Email Marketing 101: The Welcome Email

Your welcome email (or lack thereof) sets the tone for the email marketing relationship you have with your subscribers—make sure it's sending the right message! This deck has ideas for content, timing, and how to develop a series.


Email Marketing 101: Content

The content you provide in your emails is arguably the most important piece to your email marketing program. From pre-header text to simple design tips anyone can master, we share the basics of what kind of content (both written and visual) you'll need to create for your email marketing campaigns.