If your email doesn’t make it to the inbox, was it ever sent? Our Enterprise Delivery Analyst, Kurt Diver, will walk us through the basics of email delivery all the way up to the more advanced sending strategies that he shares when consulting for our high volume clients. Some of the ideas we’ll discuss involve:
- Legal requirements (a.k.a. the bare minimum)
- Email jargon demystified: DMARC, DKIM, SPF, and more
- Segmentation strategies
- Tools to check your sender reputation
- SendGrid’s sender mantra
- And so much more!