Anatomy of a Marketing Email

Anatomy of a Marketing Email

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When you think of what goes into a marketing email, what comes to mind? A subject line? Maybe a call to action (CTA)? What about a pre-header? Or a footer that includes your physical address?

A surprising amount of different content pieces come together to create a marketing email. The best plan of attack to ensure all your bases are covered is to know exactly what you’re going to need for a campaign ahead of time.