November 23, 2015
SendGrid today announced the appointment of Steve Sloan as Chief Product Officer and Scott Heimes as Chief Marketing Officer. Together, these executives bring a wealth of leadership experience and domain expertise to SendGrid from their prior roles at rapidly growing, publicly traded technology companies.
November 22, 2015
SendGrid sees improvement in women in technology jobs after publicly sharing its numbers.
November 21, 2015
SendGrid offer tips and recommendations based on last year's holiday campaigns.
November 17, 2015
With Black Friday approaching around the corner, new data from SendGrid reveals that email marketers might want to consider sending fewer but more targeted emails this year.
November 13, 2015
“Email overload is real,” agrees Victor Amin, data scientist at SendGrid. “Consumers can’t always keep up with the bombardment of email marketing messages in their inbox. Marketers need to be careful not to fatigue their recipients. You should send multiple emails per day only rarely, and only to recipients who consistently engage with your mail,” Amin says. “For those on your list with low engagement, send less frequently. And, of course, those recipients with no engagement shouldn’t be sent to at all.”
November 10, 2015
Email lives in a fluid environment: What may have been completely taboo yesterday may well have turned out to be a best practice today. And because of this constant evolution in email, marketers may be using old bad habits when they create a new email marketing campaign. This article includes four common misconceptions about those campaigns.