May 7, 2015
Business-to-business marketing is based on education and analytics where the best offering wins, right? Not so fast. Purchasing decisions for B2B customers can be even more emotional than consumer purchases. After all, the stakes are higher. So what can B2B marketers learn from their B2C counterparts – and vice versa?
April 30, 2015
These days everything can be tracked, quantified and catalogued, making meaningful data one of the most precious resources a business can have. For the email marketing side of the house, that data is becoming less a nice option to have and more a crucial part of an effective advertising strategy.
April 29, 2015
Are you using creative viral marketing approaches that encourage users to share their content via email? Examples include invitations, blog comments, file sharing as well as product reviews and user feedback. When done right, this strategy can pay large dividends, but there’s a dark side. If done wrong, it can interfere with the success of your email campaigns and harm the reputation of your brand. Let’s explore these risks and how to avoid them.
March 25, 2015
Personalization remains paramount for marketers across industries. However, with the constant influx of customer data, it's increasingly difficult for brands to parse this information and bring insight to action. Consumers often find themselves in similar situations, as companies attempt to lure their business with extensive channel outreach.
March 25, 2015
While today, only 5-10% of advanced companies actually use data ahead of sending their email marketing campaigns, email and marketing data is very much the future. Marketing teams are relying more and more on data for the purposes of sending out email marketing campaigns. It is important that marketing teams are aware of exactly how data can be used for their benefit.
March 23, 2015
The Winterberry Group reports US marketers will spend $11.5 billion in 2015 on data and related solutions. Specifically, data-related spending will rise by 35% in email marketing and 21% in display. But what does this spending forecast really mean for brands?
March 17, 2015
"Any attempt to weaken encryption via a backdoor will make it easier for bad actors to get in," says David Campbell, chief security officer of SendGrid.
March 16, 2015
SendGrid, the leading email delivery platform for email that matters, today announced the opening of its fifth US office and first location in Silicon Valley to accommodate skyrocketing growth in its customer base and accelerate the development and delivery of new product offerings. The company also announced the appointment of Craig Kaes as Vice President of Engineering who will lead existing and new teams of engineers across SendGrid's offices.
SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure. We manage all of the technical details from scaling the infrastructure, to whitelist services and real-time analytics. We offer world-class deliverability expertise to make sure your emails get delivered.