Email Marketing 101: Get Your Email Marketing Strategy Right

July 8, 2015

It’s a familiar problem for marketers: you get so caught up in the detail of open and click rates that you lose sight of the bigger picture. So what does it take to transform your email tactics into a holistic email strategy?

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Email Marketing 101: Strategy Tips

July 2, 2015

Merriam-Webster defines strategy as “a careful plan or method for achieving a particular goal usually over a long period of time.” Although it can be easy to get caught up in the details of a single campaign (e.g. increasing your open percentages or click through rate) and lose sight of the bigger picture, your program will suffer without a proper email marketing strategy in place.

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Women in STEM: More Celebrations of Success

June 26, 2015

Today is National Women in Engineering Day. We wanted to acknowledge the event, but expand our tribute to include a celebration of successful women in STEM fields overall – especially information technology

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Blacklisted? 7 Helpful Sites to Get You Back to the Inbox

June 17, 2015

There’s not much point crafting that perfect subject header or trawling through data for optimal send times if your email just isn’t being delivered. If this is happening to you, you might want to check if you’ve been blacklisted: in this post, we’ll tell you how to find out if you’re on a blacklist, what you can do about it, and how to prevent it from happening.

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Women Tech Leaders Ask Tech Companies: Show Us Your Diversity Numbers

June 12, 2015

A torrential downpour Friday morning didn't stop nearly 600 women from attending the Colorado Technology Association's Women in Technology Conference, held outdoors under a massive tent at Denver Botanic Gardens at Chatfield.

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SendGrid Buys Message Bus Customer Base to Ease Customer Transition into Email Platform

June 11, 2015

Leading email delivery platform, SendGrid, recently announced its acquisition of Message Bus’ customer base.

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SendGrid Acquires Customers of San Francisco-based Message Bus

June 11, 2015

SendGrid Inc., an email delivery services provider based in Boulder, has acquired the customers of San Francisco-based Mail Bypass Inc., which goes by the name Message Bus.

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Blacklisted? How to get back to the Inbox!

June 8, 2015

When it comes to email, deliverability is important. A common reason for emails not being delivered is blacklisting: in this post, we’ll explore how to find out if you’re on a blacklist, what you can do about it, and how to prevent it from happening.

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SendGrid Delivers Over 1 Billion Emails Per Month for Leading Job Sites as the U.S. Economy Rapidly Adds Jobs

June 4, 2015

SendGrid, the leading email delivery platform for email that matters, today announced that it is delivering more than 1 billion emails per month for leading job and recruiting companies including ZipRecruiter, Glassdoor and TheLadders. These emails aim to engage recipients to help fill the growing number of job positions available in a labor market that has created more than 200,000 jobs in thirteen of the past fourteen months—the first time this has happened since 1995. (Source: Bureau of Labor Statistics)

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SendGrid Wants Happy Workers - And One Who Can Pick the Perfect Paint Color

May 28, 2015

Within two weeks of her new gig as office manager at SendGrid, Chelsea Hart found herself picking out new office furniture and paint colors for the wall. Within the year, she was shuttled to the company’snew office in Redwood City to do the same with the interior and paint a mural on the wall.

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SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure. We manage all of the technical details from scaling the infrastructure, to whitelist services and real-time analytics. We offer world-class deliverability expertise to make sure your emails get delivered.

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