Press

Getting it Right with Email Marketing: Insider Tips

November 8, 2015

A summary of interesting tips, metrics and techniques that can actually make a measurable impact on your email marketing strategy.

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7 Email Marketing Tips to Make Your Campaigns ‘Sweeter’

October 30, 2015

The aim should be to delight potential customers with an unexpected treat, not to trick them. The mentality of huge mail-outs in order to increase list size, or subscriber number, can really poison your email program efforts and more specifically, your sending reputation.

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Reaching Last-Minute Halloween Shoppers

October 30, 2015

Jillian Wohlfarth, director of content at SendGrid, says that subject lines are pivotal for email marketing campaigns. “A good starting point, which is frequently overlooked, is that the subject line needs to be short and sweet,” says Wohlfarth.
She cites a recent SendGrid study that discovered that the most common subject line word length is seven words, but three-word subject lines have the highest engagement rates.

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Five Common Email Misconceptions Demystified

October 29, 2015

We’ve summarized here some of the most common email marketing misconceptions that, for one reason or another, are still around today.

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The Four Hs of SendGrid

October 20, 2015

According to Google Ngram, there has been a surge in the use of the words happy, honest, hungry and humble after a steady decline over the last century. These are the same values that are fundamental to SendGrid's corporate culture.

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C-suite Career Advice: Sameer Dholakia, SendGrid Inc.

October 13, 2015

A profile of SendGrid CEO, Sameer Dholakia.

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SendGrid Launches Triggered Email Service Called Threads

October 10, 2015

SendGrid has recently announced the launch of Threads, a new behaviour driven triggered email service. But what is “triggered email” anyway? Triggered email is a way of sending hyper-relevant messages to users at the right time, based on actions on a website or within an app. This is what Threads by SendGrid aims to achieve – strengthening customer engagement, loyalty and driving revenue for organisations.

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SendGrid Tries to Win Back Customers With Triggered Emails

October 9, 2015

SendGrid launched a new triggered email service Thursday that modifies messages based on consumer behavior. The new product, Threads by SendGrid, allows email marketers to design email marketing campaigns based on the user behaviors that are most important to their business.

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SendGrid Launches Triggered Email Service Called Threads

October 9, 2015

SendGrid, the leading email delivery platform for email that matters, today announced the expansion of its platform with the launch of Threads by SendGrid, a new behaviour driven triggered email service. Threads by SendGrid empowers marketers with the ability to send a hyper-relevant message to a user at the right time – strengthening customer engagement, retention, loyalty and driving revenue.

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SendGrid Rolls Out New Triggered Email Service

October 9, 2015

SendGrid, the email infrastructure and delivery provider which has a big development office in Orange County, said Thursday that it has launched a new service that helps marketers send out emails to their customers, based on their activities and actions.

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SendGrid at a Glance

SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure. We manage all of the technical details from scaling the infrastructure, to whitelist services and real-time analytics. We offer world-class deliverability expertise to make sure your emails get delivered.

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Bessemer Foundry Highwayventures 500startups Softtech
Angel investors include:
Scott Petry (Founder, Postini)
Matt Mullenweg (Founder, WordPress)