As Email turns 33 this Month, Apple Open Rates Slow across the EU while Android is on the Rise

August 27, 2015

New research by SendGrid has revealed a fall in iPhone and iPad open rates in Europe but steady growth of Android-based email engagements.

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Blackberry Might be Making a Comeback and It's All Thanks to Email

August 27, 2015

Taking the Apple and Android titans by the blindside, BlackBerry devices saw 71% year-on-year growth in email opens and clicks in the UK - one of the highest rates in the EU, according to study co-ordinator SendGrid .

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Android Email Engagement Increases While Apple Slows

August 27, 2015

iOS based email usage is slowing across the EU whilst email engagement via Android is increasing according to new research released this week.

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The Best Enterprise Cloud Computing Startups To Work For In 2015

August 24, 2015

Employees are most recommending SendGrid among other companies to their friends interested in working at an enterprise cloud computing startup.

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The Second “S” To A Successful App: Simplicity

August 18, 2015

When developing an app for the first time, there are important factors that need to be taken into consideration, such as scalability as previously discussed. Ensuring the app can scale with a growing user base is paramount to success, but how do we ensure the user base will steadily increase? While there are a plethora of factors that lead to app success and increased downloads, one to keep in mind is simplicity.

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Get Ready for the Dawning of Engagement Scientists

August 17, 2015

What do you get when you cross a data scientist with a marketing pro? You get an engagement scientist—the next step in the evolution of data science and how it can work for marketers who are looking to engage audiences with the help of all available data.

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Vendors Need To Exploit Crucial Data Science Skill Sets

August 17, 2015

Data scientists are increasingly sought after in the nearshore environment as the needs of SMAC (social, mobile, analytics and cloud) create demand for those who can deal with big data.

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Marketing Teams Will Soon Include “Engagement Scientists”

August 14, 2015

There’s a new kind of job that’s emerging, blending the skillsets of a marketing expert with that of a data scientist.

The “engagement scientist” is seen as an evolution of the data scientist’s role. We can — and should — see engagement science pick up steam within the next 12 months.

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Marketing Email Tips from an Email Insider

August 13, 2015

Email marketing is an area of marketing which does not suffer from a lack of resources. As a marketer and content manager, the sheer volume of email marketing tips, tricks and guides can be intimidating. Until you start reading them, that is. Unfortunately, a lot of these guides are simply rehashes of the same old stuff: know your audience, be informative, send your messages at the right time.

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SendGrid Appoints Yancey Spruill as Chief Financial Officer and Chief Operating Officer

August 6, 2015

SendGrid, the leading email delivery platform for email that matters, today announced that Yancey Spruill has joined the company as the Chief Financial Officer and Chief Operating Officer. Mr. Spruill brings over 25 years of experience to SendGrid in a career that has spanned multiple businesses and industries.

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SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure. We manage all of the technical details from scaling the infrastructure, to whitelist services and real-time analytics. We offer world-class deliverability expertise to make sure your emails get delivered.

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