July 27, 2015
Developing your first app can be a daunting task. Many first-time developers may overlook, or over think, certain aspects of building their first app. Through scores of conversations and interactions with developers, I established common pain points and gathered advice that they themselves wish they had known before building their first app. With all of the collective feedback, I was able to identify the three “S’s” to building a successful app:
July 16, 2015
Columnist Paul Ford discusses what marketers should bear in mind in order to deliver the best email experience and strengthen engagement.
July 14, 2015
Job matching site TheLadders.com saw its own email program climb up through the ranks by switching from an entry-level, in-house infrastructure to a well-qualified vendor solution.
July 9, 2015
The MarTech Advisor Interview with Managing Editor, Ankush Gupta
July 9, 2015
SendGrid, the leading email delivery platform for email that matters, today announced the availability of its new Customer Portal and Web API providing an enhanced, intuitive, and flexible way for both marketers and developers to engage their customers via email.
July 8, 2015
It’s a familiar problem for marketers: you get so caught up in the detail of open and click rates that you lose sight of the bigger picture. So what does it take to transform your email tactics into a holistic email strategy?
July 2, 2015
Merriam-Webster defines strategy as “a careful plan or method for achieving a particular goal usually over a long period of time.” Although it can be easy to get caught up in the details of a single campaign (e.g. increasing your open percentages or click through rate) and lose sight of the bigger picture, your program will suffer without a proper email marketing strategy in place.
SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure. We manage all of the technical details from scaling the infrastructure, to whitelist services and real-time analytics. We offer world-class deliverability expertise to make sure your emails get delivered.