March 25, 2015
Personalization remains paramount for marketers across industries. However, with the constant influx of customer data, it's increasingly difficult for brands to parse this information and bring insight to action. Consumers often find themselves in similar situations, as companies attempt to lure their business with extensive channel outreach.
March 25, 2015
While today, only 5-10% of advanced companies actually use data ahead of sending their email marketing campaigns, email and marketing data is very much the future. Marketing teams are relying more and more on data for the purposes of sending out email marketing campaigns. It is important that marketing teams are aware of exactly how data can be used for their benefit.
March 23, 2015
The Winterberry Group reports US marketers will spend $11.5 billion in 2015 on data and related solutions. Specifically, data-related spending will rise by 35% in email marketing and 21% in display. But what does this spending forecast really mean for brands?
March 17, 2015
"Any attempt to weaken encryption via a backdoor will make it easier for bad actors to get in," says David Campbell, chief security officer of SendGrid.
March 16, 2015
SendGrid, the leading email delivery platform for email that matters, today announced the opening of its fifth US office and first location in Silicon Valley to accommodate skyrocketing growth in its customer base and accelerate the development and delivery of new product offerings. The company also announced the appointment of Craig Kaes as Vice President of Engineering who will lead existing and new teams of engineers across SendGrid's offices.
March 14, 2015
SendGrid's rapidly growing e-mail delivery service has the Boulder company heading West in search of more tech talent.
March 10, 2015
Email marketing is one of the most important vehicles for reaching new and existing customers. Companies utilize email marketing to showcase new products, introduce new promotions and re-engage customers who haven’t shopped in a while.
March 10, 2015
“We can expect that the Canadian government will continue to enforce CASL and pursue individuals and companies that break this law in both Canada and abroad,” explained Paul Kincaid-Smith, vice president of deliverability at cloud-based email service provider SendGrid, in an emailed comment. “As a result, CASL needs to be taken seriously by all commercial email senders, not just those in Canada, since it’s difficult to identify where email recipients are located. These laws are part of a multi-dimensional approach to fighting spam, which also includes industry self-regulation initiatives such as those supported by the Messaging, Mobile and Malware Anti-Abuse Working Group (M3AAWG).”
SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure. We manage all of the technical details from scaling the infrastructure, to whitelist services and real-time analytics. We offer world-class deliverability expertise to make sure your emails get delivered.