Last Updated: December 31, 2019

SendGrid, Inc. and its group of companies (“SendGrid”, “Us,” “Our,” or “We”) use Web Site Navigational Information to collect information as individuals navigate Our Website ( and its subdomains and such other sites as may be designated by SendGrid (each and collectively the “Website” or “Site”)) or use Our Services (provision of the services offered through the Website, including by way of example, certain services relating to the development, transmission, analysis, and management of email messages (the “Services”).

As described more fully below, We use these technologies to administer Our website and Services, analyze trends, track users’ movements around Our Website and Services, serve targeted advertisements and gather demographic information about Our user base as a whole.  This page explains what these technologies are and why We use them, as well as individuals’ who visit Our web and mobile sites or apps and/or who use any of Our services or otherwise interact with Us (“You”) rights to control Our use of them.


  1. What are Cookies?Cookies are small data files that are placed on Your computer or mobile device when You visit a website or use online services.  Cookies are widely used by website owners in order to make their websites and services work, or to work more efficiently, as well as to provide reporting information.Cookies set by the website owner (in this case, SendGrid) are called “first party cookies”.  Cookies set by parties other than the website owner are called “third party cookies”.  Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics).  The parties that set these third party cookies can recognize Your computer both when it visits the website in question and also when it visits certain other websites.
  1. Why Do We Use Cookies?We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for Our Website and Services to operate, and We refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable Us to track and target the interests of Our users to enhance the experience on Our Website and Services.   Third parties serve cookies through Our Websites for advertising, analytics and other purposes such as performance and functionality.  This is described in more detail below.
  1. What Cookies are Served Through Our Website and Services? The specific types of first and third-party cookies served through Our Website and Services and the purposes they perform are described in the table below:
Type of Cookies
Who Serves These Cookies
How to Refuse

Essential website cookies: These cookies are strictly necessary to provide You with services available through Our Website and Services and to use some of their features, such as the ability to sign in and access to secure areas.


Because these cookies are strictly necessary to deliver the Website and Services to You, You cannot refuse them.

You can block or delete them by changing Your browser settings however, as described below under the heading “How can You control cookies?”.

Performance and functionality cookies: These cookies are used to enhance the performance and functionality of Our Website and Services but are non-essential to their use (e.g. collecting performance and error data, enabling customer support for users, enabling localized times/dates). However, without these cookies, certain functionality may become unavailable.

To refuse these cookies, please follow the instructions below under the heading “How can You control cookies?”

Analytics or customization cookies: These cookies collect information that is used either in aggregate form to help Us understand how Our Website and Services are being used or how effective Our marketing campaigns are, or to help Us customise Our Website or Services for You.

To refuse these cookies, please follow the instructions below under the heading “How can You control cookies?”

Alternatively, please click on the relevant opt-out link below:

Advertising cookies: These cookies are used to make advertising messages more relevant to You.  They perform functions like preventing the same ad from continuously reappearing to the same user, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on Your interests.

To refuse these cookies, please follow the instructions below under the heading “How can You control cookies?”

Alternatively, please click on the relevant opt-out link below:

In addition, You can exercise advertising cookie choices by visiting any of, or

Social networking cookies: These cookies are used to enable You to share pages and content that You find interesting on Our Website through third party social networking and other websites.  These cookies may also be used for advertising purposes too.

To refuse these cookies, please follow the instructions below under the heading “How can You control cookies?”

Alternatively, please click on the relevant opt-out link below:

In addition, You can exercise advertising cookie choices by visiting any of, or

  1. How can You Control Cookies?You have the right to decide whether to accept or reject cookies.  You can exercise Your cookie preferences by clicking on the appropriate opt-out links provided in the cookie table above.You can set or amend Your web browser controls to accept or refuse cookies. If You choose to reject cookies, You may still use Our Website and Services though Your access to some functionality and areas of Our sites may be restricted.   As the means by which You can refuse cookies through Your web browser controls vary from browser-to-browser, You should visit Your browser’s help menu for more information. Here are the current relevant information pages for the main browsers:

    In addition, most advertising networks offer You a way to opt out of targeted advertising.  If You would like to find out more information, please visit, or

Web Beacons

Cookies are not the only way to recognise or track visitors to a website.  We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”).  These are tiny graphics files that contain a unique identifier that is embedded in Our Website or in emails or other communications that are sent through Our Services.  This allows Us, for example, to monitor the traffic patterns of users from one page within Our Website to another, to track access to the communications sent through Our Services, to understand whether You have come to Our Website from an online advertisement displayed on a third-party website or whether You have viewed advertisements on Our Website or through the Services, or to improve site performance.  In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Local Shared Objects (aka Flash cookies) and local storage in HTML5 may also be used on our website to enhance your experience by, for example, storing your user preferences and settings like volume/mute settings. Local Shared Objects are data files similar to browser cookies, but can store more complex data than simple text. You can manage local shared objects by following the instructions on Adobe’s help site here.

How Often Will We Update this Information?

We may update this page from time to time in order to reflect, for example, changes to the cookies We use or for other operational, legal or regulatory reasons.  Please therefore re-visit this Cookie Statement regularly to stay informed about Our use of cookies and related technologies.

The date at the top of this Cookie Statement indicates when it was last updated.

Where Can You Get Further Information?

If You have any questions about Our use of cookies or other technologies, please email Us at

SendGrid uses cookies to enhance your experience. We use these for advertising and analytics purposes. By continuing to use our site, you agree to our use of cookies.
Newsletter Subscription

Sign up for our newsletter to get The Scoop on product and email news.

Please enter a valid email address.

We respect your privacy. Learn more about SendGrid's Privacy Policy here and Twilio's Privacy Policy here