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TestingMom.com Gets a Crash Course in Segmentation

TestingMom.com Gets a Crash Course in Segmentation

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Within the first three months of using SendGrid’s Marketing Campaigns tool, TestingMom.com increased its open rates by 17%, enhanced its delivery rate by 14%, and decreased its unsubscribe rate by 96%. McCurdy even estimates that about 40% of the brand’s conversions now come from email.