SendGrid, Inc. (NYSE: SEND), a leading digital communication platform that drives engagement and growth today announced that Carrie Palin has joined the company as Chief Marketing Officer.
Carrie joins SendGrid from Box where she was Senior Vice President and the company’s first Chief Marketing Officer. She brings deep knowledge to SendGrid of digital marketing and best practices for utilizing technology and data to drive customer engagement and business growth. Carrie helped Box transform and improve the way its marketing and sales teams operate, contributing to Box nearly doubling its revenue during her tenure.
Prior to Box, Carrie was the Vice President of Marketing for IBM’s Cloud Data Services and Analytics Software Division where she oversaw the team responsible for the growth of their SaaS offerings. Prior to her time at IBM, she spent over 15 years at Dell, where she led several marketing organizations, including the team responsible for the global demand generation strategy for its data center solutions and the team in charge of Dell’s server portfolio go-to-market strategy, including the portfolio launch of 12G solutions. Carrie sits on the executive advisory board for Marketo and holds a BS in Communications from Texas Christian University.
“Carrie brings incredible tech marketing leadership experience to SendGrid. She is deeply passionate about MarTech and its role in transforming the way marketers work and, importantly, she embodies our 4H culture of being Happy, Humble, Hungry and Honest to the highest degree,” said Sameer Dholakia, CEO, SendGrid. “Carrie has a strong background in knowing how to serve and reach developers along with an impressive track record of contributing to immense growth and scale at companies like Dell, IBM, and most recently, Box. I’m confident she is going to be an extraordinary addition to our team as we embark on our next chapter of scale and growth.”
As Chief Marketing Officer, Carrie is responsible for elevating SendGrid’s brand, driving demand for its products and services and leading its overall Marketing operations. Carrie oversees corporate and product marketing, demand generation, corporate communications and SendGrid’s community development team.
“SendGrid is at a pivotal period in its growth and I’m thrilled to join the team,” said Carrie Palin, CMO, SendGrid. “I’m inspired by SendGrid’s unwavering mission and vision to build the world’s most trusted customer communication platform and I’m personally proud to be a part of a company that focuses deeply on its customers and employees.”