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SendGrid Unveils New Product that Sends Emails Based on User Activity

SendGrid Unveils New Product that Sends Emails Based on User Activity

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Traditionally known as an email delivery platform, SendGrid is spicing things up a bit with the launch of Threads, a service that triggers emails based on specific user behaviors. It automates email messaging when certain actions are taken, such as a user abandoning a shopping cart or not spending enough time on a site.